Business blogging has become a hugely important consideration for enterprises conducting business online. With the ongoing changes to the Google organic search algorithm, delivering valuable and unique articles on a blog page has seen a major push in blogging activity.
Oracle Digital’s Head of Business development James Corby says, “For the last two years we have been strongly encouraging all our customer base to include a blog or latest news section on their website as part of their SEO strategy. Those that took up the offer have seen some amazing results in their Google rankings.”
Not only is a blog for those individuals wanting to voice their opinion to the masses, it has now become an extremely valuable tool to those businesses and corporations wanting to build their authority online and be seen as the market leader in their given industry or niche.
The blogging platform of choice right now is Wordpress, a technology that was originally created for individuals wanting to speak up and be heard online. Over the past several years though, this platform has taken over as the one of choice in the business community.
Corby explains, “Wordpress is simply amazing, and the way that Google rewards users in the organic search results leaves anything else for dead.” The Perth SEO Company has their own website built on Wordpress, and are regular bloggers themselves.
Not only is the adding of great content to a website important, syndicating this content out across the Internet is also desirable. Corby states, “If you spread the word about your awesome content out around the Internet, then you are going to drive visitors who did not previously know about you, back to your website.”
Syndicating content online involves a series of steps that sees the content being added to various locations where shared content is permissible and gladly accepted. It also involves submitting the same content to special directories for RSS feeds.
The Perth SEO Company has blogging and syndication products for both local businesses and nationwide corporates alike. Each business will have individual needs that must be addressed prior to beginning any blogging or SEO campaign.
To find out more about Oracle Digital’s blogging and syndication products, please call them on 1300 899 851.