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*Cross Dimensional Marketing* Defined

Cross Dimensional Marketing is a precise marketing practise that yields a unique experience for the customer and the brand alike.

 
PRLog - Jan. 21, 2012 - WELLINGTON, New Zealand -- CDM happens in a cross pollination process that occurs when Event A (In Store) is documented in surreal fashion in Event B (Online) in a GUIOPERA style story or “Narrative Marketing.”

The Dimensions are the two ways humans interact “Face-to-Face” and “Online.”

Cross Dimensional Marketing can be likened to the process of pollination: The pollen is the brand’s message. The plants are people. The flowers are those who participate or partake, or who are even aware of either one of the events taking place in location A or B.

The locations, In Store and Online, facilitate the germination of the message. But it’s in the pollen receptor of the flower—the minds of the customers and the client—where the message begins to grow.

The end-to-end process in Cross Dimensional Marketing begins when an in store model or demonstrator places the client’s product in a shopper’s hands. That scene or scenario is then written into the online story, creating a surreal account for the shopper, who is notified in store that he or she has been entered into a competition to win prizes; the announcement of who is the winner will be made via the story-about-the-story-being-written online.

Brand loyalty is at the heart of Cross Dimensional Marketing with the aim of creating an unprecedented emotional response from the customer. The emotional encounter for the customer comes from attaining instant celebrity when he or she becomes spokesperson for his or her favourite brand. The bind from the bonding created will commit the customer to that brand, no doubt regardless of price. Aspirants who read about the experience also become captivated by the idea.

Cross Dimensional Marketing is a meeting of “Hands & Mind” to create the final frontier in a divergence from traditional mainstream media and existing models.

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“MAPP it” —MobileAdApp Product Placement is Narrative Marketing that uses the GUIOPERA as a medium in which the Author extols the virtues of select brands and products via characters in a story about a story being written—GUIOPERA.

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Source:Lunar Bois for—aesid “ideas”
Location:Wellington - Wellington - New Zealand
Industry:Marketing, Internet, Consumer
Tags:Marketing, brand management, In Store Promotions, In Store Demonstrations, merchandiser, point of sale, Online
Last Updated:Jun 07, 2012
Shortcut:prlog.org/11778405
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