The Big Idea announces strategic alliance with Transworld Advertising Agency Network

Jan. 20, 2012 - PRLog -- Dubai, 20th January 2012: TBI a leading Dubai-based advertising agency, has forged a strategic alliance with Transworld Advertising Agency Network (TAAN), a global network of independent advertising agencies, to offer the latest in digital and interactive solutions to clients in the UAE and GCC region.

The agreement, which was signed in Dubai by TBI CEO, Hoshi Siganporia and Peter Gerritsen, the Global President of TAAN, coincided with the re-branding of TBI.

“As President of the TAAN Global Network of independent communications agencies, we are proud to have TBI as a member of our network. SInce 1936, TAAN has been one of the leaders in sharing insights, knowledge and expertise amongst member companies that strengthens our collective understanding of markets and people. Delivering successful solutions to just about every location in the world. TAAN brings TBI the access to markets and ideas of many cultures that will benefit their clients.TBI brings a track record of excellence to TAAN that makes the network ever stronger through experts in marketing and the GCC region. A solid representative in this area of the world has been important to our network for some time, so we are thrilled to have TBI as part of our team’’ said Peter Gerritsen, Global President of TAAN.

Under the agreement TBI will become the newest member agency of TAAN, which has 52 agencies in its network spread across 67 cities in 32 countries. TAAN is one of the world’s oldest, largest and most successful networks of carefully selected independent advertising agencies, who have entrepreneurial zeal that embodies the spirit of the TAAN network. With Hoshi Siganporia at the helm, TBI has been involved in the development of outstanding communication campaigns in the UAE including the launch of the Dubai Cares initiative of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

TBI CEO Hoshi Siganporia, said: “We are proud to represent the prestigious Transworld Advertising Agency Network – TAAN here in the UAE. With the convergence of technology and communication, it is important that we have access to ‘next practices’ that represent the future of marketing. Through our collaboration with TAAN, we will be in a unique position to deliver world-class digital solutions to our Clients in the UAE and in the GCC region.
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About The Big Idea
The Big Idea was established in Dubai in 1999 with Hoshi Siganporia, a founding partner, at its helm as the CEO. TBI’s mission is to create and successfully implement Big Ideas that transcend languages, cultures and media platforms. The agency offers world-class services in advertising, activation and digital, and has several blue chip clients representing diverse sectors including financial services, consumer electronics, retail and automotive. Under Hoshi’s leadership, TBI has been involved in the launch of the highly acclaimed Dubai Cares campaign initiated by His Highness, Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. TBI will now represent TAAN in the UAE catering to the GCC region.

About TAAN

Founded in 1936,  TAAN is one of the world’s oldest, largest and most successful networks of carefully selected, highly talented, independent advertising agencies. Each TAAN agency is well-recognised in its home market. Today there are 52 TAAN member agencies operating on every continent covering 67 cities in 32 countries. The TAAN network is built with the concept that shared knowledge and intelligence creates powerful insight in addressing the goals of agencies and marketers throughout the world. Overall, member agencies of TAAN represent over 900 clients worldwide. TAAN agencies account for total billings of close to US$ 1 Billion.