Company President and Graduate Gemologist, Michelle Rahm states, “The new generation of brides is all about individualization. I see a growing trend of people wanting lab-grown center stones to ‘minimize their carbon footprint.’ These alternative center stones cost less than traditional diamonds, which is important in today’s economy.” They give a royal effect, go with the personality and fresh views of today’s women and add to the beauty of the most important day of her life.
Diamonds became the center stone of choice in engagement rings after De Beers introduced its famous slogan “A Diamond Is Forever” in 1948. Today that trend is slowly changing back to incorporating more colored stones into engagement rings because of the variety they provide.
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Quality Merchandise Brokers, Inc. began its Internet operation in 1997. It introduced JewelryImpressions.com as a division of QMB, Inc. in 1999 and OurCustomWeddingRings.com in 2009.