In keeping with the continuously growing consumer trend to limit advertising exposure, online ad blocker popularity has skyrocketed, boasting more than 150 million downloads. Online ad spend is also on the rise and projected by eMarketer at $31.3 billion for 2011. All this led to OverApps’ mission: delivering online users’ a unique way to block and replace notoriously intrusive ads with useful apps of their choice.
“Consumer facing media is saturated with marketing messages and people are fighting for a way to keep ads at bay,” said Michael Herndon, CEO of OverApps. “DVRs are an American standard now, and OverApps is paving the way toward the same level of popularity for similar benefits online, blocking more than 80 percent of ads and making that space functional for the user.”
OverApps also streamlines the online experience by diminishing the need for common web-surfing tactics like keeping numerous windows or tabs open and regularly returning to specific pages. Once the browser add-on is installed, the entire web becomes the user’s dashboard with interactive apps substituted in for space previously occupied by ads. Alongside other web content being viewed, OverApps users can easily post to Facebook and Twitter, stay up-to-date with breaking news, check the weather, look at pictures of friends and even take notes.
Already supporting the most popular ad sizes, including medium rectangle (300 by 250 pixels) and leaderboard (728 by 90 pixels), OverApps’ upgraded offerings now also replace 160 by 600 pixel ads, equaling coverage of more than 80 percent of previously reserved ad space. OverApps is fully customizable, giving users the ability to choose their favorite apps to automatically load over ads on each page. To learn more, install the no-cost browser add-on or view a full list of available apps, visit www.overapps.com.
Powered by Web Widget Works, LLC, OverApps is a completely free downloadable browser add-on that empowers people to personalize their web experience by replacing ads with their favorite apps. OverApps not only enables the user to limit their exposure to advertising, but it also makes that space work for them by covering over ads with apps of the user’s choice. This includes social media, games, news, weather, entertainment or utilities. For more information or to download the free downloadable add-on, visit OverApps at www.overapps.com, or on Facebook, Twitter, Google+ and the official OverApps blog .
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