Heritage Clubs International Brings Bank Loyalty Club Directors Together

Jan. 19, 2012 - PRLog -- Heritage Clubs International, LLC is holding their annual Peer Group conference in the Natural State of Arkansas from March 21-25, 2012. This year, the conference offers more educational sessions than ever focusing on strategies to increase membership, cross-selling banking products and peer networking opportunities. Offering club directors the opportunity to network and share best practices with their peers along with planning their travel for the upcoming year with industry partners in attendance is the primary goal of this annual conference.

For the 2012 conference, Heritage Clubs is extending an invitation to non-members to attend the conference as a guest to discover the many benefits of the organization at a very affordable price. More bankers in attendance is a win-win for the organization.  

“More bankers in attendance allows for more idea sharing amongst non-competitive banking peers and also makes our conference more attractive to industry partners who cater to the group tour market,” said Ted Nelson, Heritage Clubs Director. “We are confident that by joining us at the conference, bankers will undeniably realize that our organization is priceless to the success of their club.”  

There are many highlights of the upcoming conference. Notably, conference attendees will be hosted to an evening at the recently opened Crystal Bridges Museum of American Art, acclaimed for its outstanding art collection and the beautiful and natural landscape surroundings. Educational sessions will include Keynote Speaker, Stacy Sporrer of Mills Financial Marketing to address the topic of Marketing to the Younger Market along with a demonstration of Management Reporting developed by a peer Task Force. Peer panels and the always anticipated Open Mic session will round out the sessions.  

Heritage Clubs International, LLC was founded in 1980 by First Citizens National Bank in Mason City, Iowa and currently has a membership of more than 200 parent banks located in 33 states across the country. Each bank has formed a bank club that offers membership to senior customers who meet deposit requirements and who have time and interest in social activities and travel. The primary goal for the banks is growth in deposits and increased profitability from sale of bank services. This is done by generating strong relationships with the members. The bank club offers many banking related benefits to these customers, with most offering travel programs, from one day trips to extended tours, plus international tours and cruises. The travel program is the “jewel” of the bank clubs as it develops the strongest relationship of all of the banking services. For more information visit: www.heritageclubs.com.