PRLog - Jan. 19, 2012 - ROYAL OAK, Mich. -- Birmingham, Mich. – American apparel maker The Otter Company will exhibit its all new 2012 outerwear line, including its Storm Fleece line, at the 59th PGA Merchandise Show, Jan. 26-28, 2012, at the Orange County Convention Center, in Orlando, Fla.
“We’re pleased to join the industry to debut our all-new 2012 outerwear collection to golf’s most influential retailers from around the world,” said Martin Stebbins, the company’s founder and President. “The PGA Merchandise Show is a well-known for innovative product introductions and we’re taking this opportunity to demonstrate that The Otter Company has broken from the traditions that have bound weather-resistant active wear. Our 2012 outerwear collection features a series of styles and eco-sensitive fabrics – including cottons, wools and eco-sensitive man-made fabrics – without sacrificing performance, function, style or fit."
Designed to extend playing sessions and seasons shortened by poor weather, the new spring 2012 collection includes five groups; the signature Rain Sweater, the Storm Fleece line, the Francestown series, the Otter-Tech line and the Play-Through Series.
ACTION-Aimed Performance Design™ is the unique characteristic of every garment from The Otter Company. It incorporates construction details allowing for the un-encumbered motion demanded by weekend and full-time athletes alike. The collection also features traditional colors with bold accents and pops of color.
The Otter Company ECO-Aimed Performance Fabrics™ include materials that are renewable, sourced from recycled materials, or manufactured according to a series of standards that consider human and environmental safety. ECO-Aimed Performance Fabrics combine technical function, a high-level of performance and sustainable practices.
The Storm Fleece line features the comfort of cotton and offers the technical performance and weather-resistance of synthetic materials. Available in men’s and ladies’ styles, including half-zip, v-neck and full-zip jackets, Storm Fleece incorporates bulk-reducing features such as shortened cuffs and motion-enhancing features such as modified saddle sleeves, pleats and stretch panels.
Material: 70% cotton/30% polyester. Sized:
The Otter Company spring 2012 line will be on display from Thursday, Jan. 26 through Saturday, Jan. 28, in booth #5382 on the show floor within the New Products Center.
About The Otter Company
The Otter Company, headquartered in Birmingham, Mich., designs, manufactures and markets comfortable, technical and ecologically sensitive outerwear for sports people. We maximize playtime and extend sessions and seasons with garments that allow play earlier in the spring, later in the fall and in any inclement weather.
Inspired by the otter, whose fur is the thickest in the animal kingdom and is constructed in layers to trap air, generate warmth, and keep the skin dry – the otter is comfortable at play in any climate. Otter garments emulate this brilliant natural design and the spirit of the otter – its playfulness, its freedom, and its willingness to continue to enjoy itself when the weather is less than ideal. We say, "Whatever the weather. Keep playing. Stay comfortable."
The Otter Company
Martin Stebbins, President
Daniel Saad, DJS Communications