PRLog - Jan. 18, 2012 - CULVER CITY, Calif. -- CULVER CITY, Calif.—Jan. 18, 2012—Access Executive Network of Los Angeles will sponsor a presentation by marketing and communications expert Barbara Lewis on Wednesday, January 25, 2011 at 6:00 PM at Sony Pictures Plaza, 3910 Madison Ave, Culver City, Calif.
Access Executive Network
For over two decades, Ms. Lewis has been helping executives make the best decision through a process called option analysis. She will present a demonstration on how to mathematically calculate the best option whenever there are too many choices. The presentation will provide a step-by-step, easy-to-follow methodology that can be an important tool in the business decision-making process.
Ms. Lewis has been a frequent speaker at national conferences talking on black marketing topics, which uses her black belt in karate as a springboard;
She lectures at the UCLA Anderson School of Management on primary research and survey development and is a current member of the LAPD Community Police Advisory Board and a former board member of Orthopaedic Hospital’s Institutional Review Board and Reading is Fundamental of Southern California.
Featured Business Case: Harriet’s Cheesecakes
The business case problem will discuss how Harriet’s Cheesecakes can move from a mom and pop operation rich in family tradition to become a national/global brand without sacrificing its unique product integrity. Harriet's Cheesecakes is a 40 year old family-owned shop in Inglewood, California. Their cheesecakes were featured on the Food Network show, "The Best Thing I Ever Ate", articles on the Los Angeles Times, and have highly favorable reviews on the major consumer online review sites.
Featured Charity – Every Monday Matters
Matthew Emerzian and Kelly Bozza, co-authors and co-founders, wrote Every Monday Matters: 52 Ways to Make a Difference to communicate that it is the plain, simple, ordinary individual, either acting alone or together with others, who can change the world. Every Monday Matters (EMM) promotes the fact that people have the power. Not only do people have the power to make change, they have a social responsibility to do so. There is nothing more fulfilling. For more information, access http://everymondaymatters.com.
Admission to the event is $35 in advance and $40 at the door. Space is limited; pre-registration may be required to ensure seating. Register online at http://www.accessen.org/
AccessEN sponsors include Stradling Yocca Carlson & Rauth; The Center Club; Daly-Swartz Public Relations, Sandler Training, BridgeGate, TriNet and CyberianSoft.
About Access Executive Network
Access Executive Network is dedicated to bringing together leaders and senior executives to enhance professional connections and give back to the community. AccessEN focuses on helping other entrepreneurs and executives by sharing knowledge and expertise. Members have strong ties to the community and a desire to not only support each other, but also to support the community at large. AccessEN has quickly grown to be a well-known presence in Orange County and has now expanded to Los Angeles County as well.
Daly-Swartz PR for AccessEN
Jeffrey Swartz, 949-470-0075