His professional experience ranges from creating a new cable television network from a blank piece of paper for CBS, “CBS Eye On People”, to developing a market segmentation strategy for TNT Express Worldwide, an international courier company.
In his role as Vice President of Marketing for CBS Cable, Mr. Yanovsky grew revenue from $185 million to $500+ million through a program that included launching one cable network domestically and two networks internationally. His classic marketing and strategy training comes from his tenure at Nestle, as well as his ad agency experience managing such grocery products clients as Johnson & Johnson, Kraft, and Dr Pepper. His ad agency background also includes managing accounts such as IBM, Business Week magazine, Communications Satellite Corporation and Ingersoll Rand. In addition, he successfully provided solutions and developed plans while working at CBS, Time Warner Cable and two digital video start-up companies.
Mr. Yanovsky is currently an adjunct faculty member at NYU, where he teaches marketing.
He has served as Vice Chair of the Board for the Hudson Valley chapter of the Make-A-Wish Foundation. Plus, for the past six years, he and his wife have served as Educational Mentors for Of Home Family and Future, a New York based non-profit whose mission is to change lives one at a time. Mr. Yanovsky is a graduate of Queens College and received his MBA in Marketing Management from Baruch College, Zicklin School of Business.
“Most CEOs know that they need to develop and implement a high-level marketing strategy to move their businesses to the next level but find the cost of an in-house senior marketing executive prohibitive. That’s why our solution of fractional Chief Marketing Officers is gaining such quick traction in the Northeast United States,” said Barbara Fowler, Chief Outsiders’ regional director for the northeast.
The impressive portfolios of the Chief Outsiders team span across multiple industries and global expansion strategies, all focused on an ROI-based approach.
“I’m energized by all the opportunities that come with being a Chief Outsider. As a fractional chief marketing officer, I will be able to support growing businesses directly with my expertise, but they also offer them the benefit of the entire Chief Outsiders network which provides additional support and collaborative expertise that no business would get by hiring an in-house CMO,” said Yanovsky.
Chief Outsiders is expanding nationally and currently has regional operations in the Texas cities of Houston, Austin and Dallas as well as in New York, New Jersey, Connecticut, Florida, Georgia and Tennessee.
About Chief Outsiders
Chief Outsiders, headquartered in Houston, TX, is taking growth and mid-sized companies to the the next level by providing world-class chief marketing officers, not career consultants, who join a CEO's executive staff on a fractional basis. Regional offices are located in Austin, Dallas and Houston, Texas, with expanding operations in New York, New Jersey, Connecticut, Florida, Georgia and Tennessee. Chief Outsiders has been a premier source for marketing expertise, execution and leadership for companies such as College Plus!, Excargo, Healthy Connections, O’Rourke Petroleum, E|Spaces, Construction Connection, Blickman, and Golden Artist Colors. For more information, please visit www.chiefoutsiders.com
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Chief Outsiders provides fractional CMOs (Chief Marketing Officers) to growth and mid-sized companies.