“To stay competitive, I need to do extensive marketing,” says Jones. “I’ve been advertising with the duPont REGISTRY™ for seven years, and I can track the results.” An analysis from the past three months showed that nearly 30 percent of all her inquiries came from the duPont REGISTRY™, with interest coming from the United States, Dubai and Europe.
“I have advertised in a number of publications—
The buying and selling of luxury homes could improve in 2012, Jones predicts. She notes that she is seeing more high-end home buyers stepping up to make a purchase. “They are getting off the fence,” notes Jones. In the Fort Lauderdale home market, she reports that appraised values of waterfront properties have stabilized. Foreclosures are in the single digits, while inventory levels are dropping. All are positive signals for South Florida’s luxury waterfront markets.
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Established in 1985, the name duPont REGISTRY™ is synonymous with the world’s luxury marketplace, presenting luxury, exotic and classic cars along with a gallery of high-end homes, boats and premier brands for sale. The company’s magazines reach elite buyers, professional athletes and celebrities around the world, while the duPont REGISTRY™ website is one of the most-visited luxury portals on the web, attracting nearly 400,000 unique visitors each month. For more information, visit http://www.duPontREGISTRY.com .