Top US Luxury Agent Creatively Uses duPont REGISTRY’s Print & Web Solutions to Find Home Buyer

PRLog (Press Release) - Jan. 18, 2012 - Julie Jones of Premier Estate Properties in Fort Lauderdale - http://www.luxuryrealestateftl.com - recently sold one of her multi-million-dollar waterfront properties as a direct result of her advertising in the duPont REGISTRY A Buyers Gallery of Fine Homes® - http://www.duPontREGISTRY.com/Homes . As one of the top 100 agents in United States, Jones has found that print advertising, in conjunction with internet and direct mail, is the most powerful way to market luxury properties.

“To stay competitive, I need to do extensive marketing,” says Jones. “I’ve been advertising with the duPont REGISTRY™ for seven years, and I can track the results.” An analysis from the past three months showed that nearly 30 percent of all her inquiries came from the duPont REGISTRY™, with interest coming from the United States, Dubai and Europe.

“I have advertised in a number of publications—here and in Europe—but the duPont REGISTRY™ is the only publication where buyers come to me, magazine in hand,” Jones says. “Not long ago, a Texas couple called me after seeing my ad in the magazine. They wanted an expert, someone who really knew the area, and they felt confident in calling me about finding a perfect South Florida retreat.” After looking at several homes, they selected a waterfront property in the exclusive Harbor Beach area.

The buying and selling of luxury homes could improve in 2012, Jones predicts.  She notes that she is seeing more high-end home buyers stepping up to make a purchase. “They are getting off the fence,” notes Jones. In the Fort Lauderdale home market, she reports that appraised values of waterfront properties have stabilized. Foreclosures are in the single digits, while inventory levels are dropping. All are positive signals for South Florida’s luxury waterfront markets.

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Established in 1985, the name duPont REGISTRY™ is synonymous with the world’s luxury marketplace, presenting luxury, exotic and classic cars along with a gallery of high-end homes, boats and premier brands for sale. The company’s magazines reach elite buyers, professional athletes and celebrities around the world, while the duPont REGISTRY™ website is one of the most-visited luxury portals on the web, attracting nearly 400,000 unique visitors each month. For more information, visit http://www.duPontREGISTRY.com .