“We are pleased to bring Dan to our team to support our mission of enhancing bookstore revenues and increasing coursebook affordability,”
Farley will head up SwoopThat’s College Initiative to provide proprietary and state-of-the-
As former head of the consumer publishing division of Harcourt and most recently the president and publisher of Henry Holt & Co. and the Macmillan Children’s Publishing Group, Farley brings extensive industry experience along with a positive and productive track record for partnering with the various stakeholders who work to deliver content to end users. Farley’
“I am eager to help create new partnerships for the benefit of college booksellers and students in these fast-changing times. The team here is most impressive and SwoopThat is a venture that can, proverbially, make a difference; it’s fresh, exciting, and full of opportunity ” said Farley, who, known for two decades of bi-coastal publishing management, will work from SwoopThat’s San Diego offices.
SwoopThat is a technology platform that increases higher education affordability for students while enhancing school revenues. Its proprietary web and mobile based systems bridge the gap between online and local commerce, providing students with affordable textbooks and other products, while enabling institutions to monetize student spending outside of campus. Additionally, SwoopThat’s unique and in depth analytics platform gives educational institutions insight into student purchase behavior at their school.
For more information, please visit: www.swoopthat.com.