“Our archives contain a treasure trove of marks, icons and graphics that reflect the culture of racing, performance and competition which Bell helped enable,” said Bell Director of Marketing Don Palermini. “We see a lot of apparel in the marketplace aping the nostalgic motorsports aesthetic with no real roots…we thought it was time to offer something authentic.”
Bell is counting on American Rebel PR to help leverage the apparel move and amplify the brand’s core helmet business and positioning. The agency will provide strategic advisement as well as help increase brand awareness and consumer engagement through media and blogger relations, events, and celebrity product placement. American Rebel PR will also showcase Bell apparel and key helmets in its on-site Hollywood showroom.
“We are really excited about this new partnership,”
Bell founder and motorsports pioneer Roy Richter invented the modern sport helmet in the workshop of his automotive speed shop in the Los Angeles suburb of Bell, Calif. Back in 1954. His invention spawned an entire industry which evolved to include all manner of motor and action sport helmets—auto, motorcycle and bicycling primary among them. Sixty years later, Bell remains the “Choice of Professionals,”
About Bell Helmets
Bell Sports has been the preeminent designer and marketer of branded sports helmets and accessories for more than 50 years. More world champions have worn Bell Helmets than all other helmet brands combined. From the Indy 500 to Supercross to the X Games, Bell helmets have played a vital role in protecting sportsmen and women for generations.
About American Rebel PR
American Rebel PR is a full-service agency specializing in PR, marketing, branding, and special event services. Based in Hollywood, CA, American Rebel PR’s capabilities include media relations, brand management, celebrity outreach, website consultation, product placement, and event production/management. Founded in 2005, American Rebel was honored with a Brandweek Guerilla Marketer of the Year Award in 2006.