Salon Marketing Pros Helps Salon Owners Go Green

Jan. 17, 2012 - PRLog -- Every business has the opportunity to “go green” in some form or fashion. It could be as simple as starting a company-wide recycling program or finding other ways to cut back on energy use. In the salon industry, the proactive method suggested by Salon Marketing Pros is to refocus marketing strategies away from printed coupons and junk mailer fliers and instead focus on texts and emails. Not only can this ensure a more direct response, it can also reduce overall costs and allow a salon to proudly boast that they have “gone green.”

Salon Marketing Pros is an online consultation company designed to specifically assist local salon businesses with improving their online presence. Online is where a growing amount of new customers will begin their search for services offered by salons. Whether a customer is looking for a quick tan, a manicure/pedicure package or a new hair stylist, their quest begins with an internet search engine. With the help of Salon Marketing Pros, those search engine rankings can be improved, and businesses can end up at the top of search results lists.

The next phase for expanding a customer base is to develop strategies which can keep current customers coming back. Here is where the use of junk mail fliers once proved effective. Today, the vast majority of consumers are savvy enough to utilize email and texting from their mobile phone devices. This is where direct marketing messaging comes into play. A salon owner can send out a text blast offering a special promotion to a more targeted group of consumers, which in turn can provide a stronger rate of return. These types of promotions offered by Salon Marketing Pros help maximize a business’ marketing budget.

As for the “going green” aspect, that becomes a given. “A Salon owner will be able to have new and old clients opt in on your mailing list with a simple touch of their cell phones and then being able to email or text them monthly offers and/or specials to keep them coming back into the salon without killing thousands of trees,” writes Salon Marketing Pros on their blog. “You will also be able to keep track of all your web traffic and have reports that can also give you key insight on ad impressions, click-throughs, phone calls, online conversions, click-through-rates (CTR) all at your fingertips and so much more, which can help you see for yourself how your ads are working for you.”

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About the Company:
Salon Marketing Pros offers specialized Internet marketing packages for existing and upstart salon companies. Website packages are offered for creating a site and maintaining it from scratch, or optimizing the effectiveness of an already existing site. When new products or pricing are offered through the shop, it can be quickly presented on the website and found more easily through search engines. We offer a full suite of services for creating and marketing a website, including search engine optimization and multiple methods of marketing.

Contact:
Peter Duley
Salon Marketing Pros
15124 Ventura Blvd #202
Sherman Oaks, CA 91423
888-977-2566
http://www.salonmarketingpros.com/