To help specialty pool retailers address a challenging business environment, a group of pool industry veterans have formed Swimming Pool Retail Academy (http://www.swimmingpoolacademy.com) to help pool retail employees jump-start their basic swimming pool training to improve knowledge and job performance.
“More and more pool owners are turning to the Internet to research and purchase swimming pool products,” said Bil Kennedy, president of P.K. Data. “Our research shows that 72 percent of pool owners say the Internet is their leading source of pool information, and 85 percent of pool owners who use the Internet recommend that their fellow pool owners shop at one or more online pool retailers. We are seeing a fundamental shift in consumer behavior, threatening the stronghold of specialty pool retailers.”
Larry Bloom, co-founder of Swimming Pool Retail Academy former CEO of BioLab, Inc., said, “Before forming Swimming Pool Retail Academy and building our first product on swimming pool training, we asked a large group of leading pool retailers and industry colleagues about their key business concerns. They helped us understand where the industry was struggling to provide answers. With a strong trend of pool owners turning to the Internet for product information and purchases, we realized that traditional, brick-and-mortar specialty pool retailers faced increased risk of losing loyal customers.”
Swimming Pool Retail Academy has developed a brain-science-
About Swimming Pool Retail Academy
Swimming Pool Retail Academy provides consulting, education, and productivity tools for the retail swimming pool industry. Its initial product, How Pools Operate, is a brain-science-