Posted just a few weeks ago was the topic “Adwords Search Queries Gone Wrong.” As explained in the opening of this post, “The state of Adwords Advertiser Accounts have changed over the years where it was once very common to find an account without negative keywords and now it is rather uncommon. In time, advertisers have either become savvier to Adwords best practices or they have hired agencies to implement strategies.”
Another blog post tackled the common query of “How Many Keywords Should I Have?” Once again, the Keyword Search Pros blog focuses with laser precision on the answer: “When you have X amount of budget to spend monthly/daily on keyword clicks, X gets distributed throughout all the keywords you bid on,” they write in their blog. “Keywords that don’t have many clicks and impressions don’t have a high population of statistical data. When the distribution is over a vast amount of keywords, a higher percentage of the budget becomes lost to all the many keywords that don’t produce enough volume of clicks. There won’t be sufficient data to make any assessment as to whether the keywords are in fact performing greatly, poorly, or even average. That’s when you’re stuck!”
There is so much more to learn from the PPC management team at Keyword Search Pros. Beyond the blogs there are webinars and other insights made available with the common goal of improving any online business’ bottom line.
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About the Company:
Keyword Search Pros is a Los Angeles based PPC Management Company founded and directed by Peter Dulay. It has provided business with a solution to the complexities of search engine advertising through SEM management for medium to large companies since 2003. The company has maintained its reputation and has grown consistently for its unaltered determination to maximize advertiser revenues and return figures year after year.
Keyword Search Pros
15124 Ventura Blvd. Suite 202
Sherman Oaks, CA 91403, USA