January 16, 2012
For immediate release
Contact: Scott Kelly, Black Dog Promotions
Glendale, AZ: The Boy Scouts of America’s Grand Canyon Council will partner with the 12th annual Arizona International Sportsmen’s Exposition (ISE) during the state’s largest outdoor event Feb. 23-26 at the University of Phoenix Stadium in Glendale.
Scott Impecoven, BSA’s COO for the Grand Canyon Council, said, “It’s a great partnership for us because what we do fits right in the with the outdoors. We appreciate the opportunity for the increased visibility the ISE offers to us through this partnership.”
According to John Kirk, Communications Director at ISE, the expo has offered the BSA generous opportunities for marketing, fundraising and outreach, including a large exhibit space at no cost. Boy Scout troops will enjoy access to discounted prices to sell tickets to participants, from which the ISE will award the BSA a percentage for every ticket sold. Event tickets are free to all youth under 16.
ISE will also partner with BSA to solicit donation items for auction or raffle at the event, and will promote BSA in media.
A win-win partnership, the BSA will in turn promote ISE’s discount ticketing via emails, websites and newsletters, and also during pack/den meetings beginning this month.
At the ISE, BSA will create an activity area that includes a monkey bridge and climbing tower, featured as part of the expo’s youth fair, which is hosted by Arizona Game & Fish Department.
“We respect and admire BSA for fostering self-reliance in youth, as well as a respect for the outdoors. We believe ours is a great platform for BSA to promote their message, and also, the ISE appreciates their help in broadening our attendance in Arizona,” said Kirk.
300 exhibitors will pack the stadium’s 160,000-square-
For further information, send an email to info@SportsExpos.com, visit ISE on Facebook, or tour http://www.SportsExpos.com. For information regarding the Grand Canyon Council of Boy Scouts of America, visit: http://www.grandcanyonbsa.org
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