Digital signage to develop due to demand from corporate houses, finds Netscribes

Netscribes (India) Pvt. Ltd. launches a report on the Digital Signage Market in India 2012 as part of Netscribes’ Media and Entertainment report series
By: Netscribes
 
Jan. 16, 2012 - PRLog -- Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its Digital Signage Market in India 2012 report. Better technology and higher flexibility gives digital signage an edge compared to other conventional mediums.

The report provides a brief introduction to the advertisement market in India as well as the digital signage market. The introduction section offers the market share of the different mediums and the share of digital signage in the out-of-home (OOH) advertisement segment. The market overview includes information regarding the Indian market scenario. It illustrates the market size of the digital signage sector in India and the expected rate of growth. It also analyses the position of the digital signage sector in a product life cycle illustration. Digital signage is still in its nascent stage compared to other forms of advertisement such as television, newspaper, radio, films etc. Market overview section also covers the operational model of digital signage. It also explains the advantages of digital signage and gives an outline on the pricing.  The overview section briefly explains the technology employed by digital signage market. The uses of digital signage are indicative of its acceptability in hospitals, radio cabs, as well as government and corporate houses. Furthermore, a Porter’s 5 forces model helps analyze the digital signage market.

The market characteristics explain how this medium scores over the rest because of higher recall. It also explains that digital signage is more effective as this medium is more flexible than conventional mediums such as TV and print. It goes on to elaborate how the lack of knowledge and uncertainty of measuring the effectiveness of digital signage is hurting growth prospects. Digital signage also needs protection from weather and other vagaries. Also, proprietary properties make it tough to sell to the prospective advertisers. Additionally, digital signage is not a preferred choice among media planners.  

The trends include the various technological innovations that the market has witnessed including the shift from 2D digital signage to 3D. Some of the advanced digital signage is also capable of recording customer preferences and their expressions which might be useful to determine the customer’s choice. Another trend identified was ever increasing importance of content. This is primarily because as the level of technology becomes a point of similarity rather than point of differentiation; the only factor separating players would be the content targeted to specific customers. It has also been found that digital signage is used as an interactive medium in training programs and malls among other uses.

The competition section includes profiles of the major players in the market along with their financials and key financial ratios. It also provides a brief business description and key contact person(s) within the company. The recommendation section provides insights into the future outlook of the market as well as proposes actionable insights expected to lead to a growth in the market.  

For more details on the content of each report and ordering information please contact:

Gaurav Kumar
Tel: +91 33 4064 6214
Email: gaurav.kumar@netscribes.com

About Netscribes (India) Pvt. Ltd.
Netscribes (www.netscribes.com) is a pioneering knowledge consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, publishing services and customized knowledge database creation. At its core lies a true value proposition that draws upon a vast knowledge base.

For more information please write to info@netscribes.com
End
Source:Netscribes
Email:***@netscribes.com Email Verified
Zip:400012
Tags:Digital, Signage, India, Market, Digital Signage, Market Size, Growth, Characteristics, Trends, Competition, Recommendations
Industry:Media, Entertainment, Advertising
Location:Mumbai - Maharashtra - India
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse
Netscribes Data and Insights News
Trending
Most Viewed
Daily News



Like PRLog?
9K2K1K
Click to Share