PRLog (Press Release) - Jan. 15, 2012 - Mitsubishi Motors Australia Limited (MMAL) will add the stylish, limited edition Lancer Platinum to the popular Lancer range in January 2012. Based on the 2012 model year Lancer ES, the Lancer Platinum includes a host of upgrades to offer extra safety, convenience and style.
The Lancer Platinum’s safety has been boosted with the inclusion of a reversing camera and reversing sensors, giving the driver with greater visibility and awareness. When reverse gear is engaged, the camera monitor appears automatically in the electro-chromatic mirror.
Inside the Lancer Platinum, a number of luxury touches have been added including leather seat trim, heated front seats and powered driver’s seat with slide, recline and height adjustment functions. The deluxe leather centre console complements the leather-wrapped steering wheel which features audio and phone controls for convenience along with voice activated Bluetooth 2.0.
The Lancer’s sleek, sporty lines have been enhanced through the addition of 16-inch alloy wheels, side air dams, chrome muffler tip and a special Platinum badge while the sedan model also receives a rear spoiler.
MMAL vice-president of sales, Anthony Casey, said the Lancer Platinum represents exceptional value combining safety, style and convenience.
“The Lancer Platinum Edition builds on the Lancer’s reputation for safety and style to offer customers a vehicle loaded with extra features,” Casey said.
The Lancer Platinum boasts the efficient 2.0-litre dual overhead cam MIVEC four-cylinder engine, and is available in both manual and CVT transmissions, and in either the sportback or sedan body styles.
Boasting a five-star ANCAP safety rating, the Lancer Platinum features Active Stability Control, dual front, side and curtain and driver’s knee SRS airbags, ABS braking system with Electronic Brake Force Distribution and Mitsubishi’s Reinforced Impact Safety Evolution body system with front crumple zones.
The Lancer Platinum will be on sale at a recommended retail price of $21,690 for the manual and $24,190 for the automatic. Note prices do not include dealer delivery, insurance or on road costs.
The Lancer Platinum Edition is available in a range of colours including White Solid, Cool Silver, Black, Titanium, Warm Silver, Red, Lightning Blue and spectacular Orange Burst.
Mitsubishi offers a 10 year / 160,000 km non-transferrable drive-train warranty, five year / 130,000 km new car warranty, five year / 130,000km Roadside Assist and Capped Price Servicing for the first four years or 60,000 km of ownership* on all new cars.
* Excludes government, rental, and some fleet buyers
For further information contact:
Corporate Communications Manager
Phone: 08 8275 7250
Mobile: 0417 243 719
Corporate Communications Coordinator
Phone: 08 8275 2676
# # #
Mitsubishi Motors Australia is part of the global Mitsubishi Motors organisation and is fully owned by Mitsubishi, one of the world's largest companies.
The company's history dates back to 1870, when Mitsubishi's Japanese founder, Yataro Iwasaki, started a shipping company with three steamships. The company grew from strength to strength and, in 1914, registered the Mitsubishi three-diamond trademark. This symbol embodies more than 130 years of tradition, and has earned the confidence and trust of customers all over the world.
Mitsubishi takes great pride from knowing that more than 11 million people from around the world have chosen to drive a Mitsubishi vehicle. There are Mitsubishi dealers in more than 200 sites across Australia.
Mitsubishi works hard to develop award winning new cars and automotive technology.