Wikipedia.com defines Landing Pages as; "In online marketing, a landing page, sometimes known as a lead capture page, is a single web page that appears in response to clicking on an advertisement or a search. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link."
On their website, CCM explains that Geo-targeted Local Landing Pages is a "smart marketing practice to get on top of search engines organically as opposed to the pay-per-click side of things. With pay-per-click you are only as good as your monthly budget," but using Landing Pages can increase your SEO at a regular pace, with far more lasting results.
When asked, The Sales Director of CCM, Kim Finley, said that she is seeing great enthusiasm and a high volume of Local Landing Pages purchases among realtors, and businesses with multiple locations. She says that "realtors in particular find this type of campaign useful, because it allows them to target market in such specific areas, down to the neighborhood level, even using main thoroughfares as keywords." Ms. Finley also remarked that tradespeople who have limited budgets prefer this type of marketing tool, and would prefer to spend once and get a lasting effect, as opposed to the monthly outlay of pay-per-click advertising. She says that those "who think ahead really GET this concept and how it will help them secure the long term advantage."
Bethel adds that one of their multi-location clients who initiated a Landing Pages Campaign 2 months ago has seen an exponential jump in website hits; their landing pages are designed to drive traffic to the company's main website, which in turn is designed to be a lead generator. He describes it as "a great domino effect for sales."
For more information on Local Landing Pages by CCM please visit their website at www.ccm-web.com
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