Indore now says “It’s Desilicious” this New Year

Jan. 13, 2012 - PRLog -- Delhi: Food enthusiasts can now boast of a whole new experience of indulgence this New Year as Delhi’s most loved restaurant chain, Nirula’s, launched its Family Style Restaurant at Sapna Sangeeta road in Indore, today. With the opening of this restaurant Nirula’s has taken a step forward in expanding its business across India. Nirula’s has partnered with its regional franchisee South Asian Hospitality Services Pvt. Ltd. (SAHSPL) to set up its restaurant in Indore.

The menu has a tempting variety of mouthwatering thalis, scrumptious pizzas, chatpata burgers, and refreshing beverages – a mix of Indian and International food with a unique “desi” taste at affordable prices, guaranteed to delight the taste buds of all the foodies. The restaurant also serves Nirula’s delicious Ice Creams including the signature Hot Chocolate Fudge sundae.

Speaking at the launch, Mr. Samir Kuckreja, CEO & Managing Director, Nirula’s said, “Nirula’s has been the customer’s favourite eating place for more than 75 years now. The brand understands the Indian taste and offers its customers Indian and International food with a unique “desi” taste. We offer a mix of sumptuous food, great ambience and warm service to all our customers at Nirula’s. Our brand is growing aggressively, and we are expanding our reach in tier II and III cities”.

“The Nirula’s outlets across India are already a great success and we saw the demand for such a restaurant in Indore. With this association with Nirula’s, we have plans of coming up with more outlets in Delhi and other cities in the next few months. We are also taking Nirula’s to Mumbai with the launch of an outlet at the Neptune mall in the near future” adds Mr. Parvin Juneja, MD, South Asian Hospitality.

All Nirula’s outlets have a contemporary décor and ambience. Nirula’s new look has exciting graphics and a lively feel to it. For Indore, special Madhya Pradesh graphics have been created which will help connect with the local customers. The vibrant interiors have a prominent use of the colour red, which represents energy, life and cheerfulness. For that reason, Indore has all the reasons to celebrate this New Year with the desilicious food only at Nirula’s.

About Nirula’s

Nirula’s, a reputed name in the hospitality industry, is a pioneer in the family style restaurant business in India, having set up the first outlet in Connaught Circus, New Delhi in 1934. Nirula’s operates restaurants under the brand name Nirula’s, casual dining outlets called Nirula’s Potpourri and two Hotels. The Group is present in 85+ locations across Delhi and NCR, Uttar Pradesh, Maharashtra, Madhya Pradesh, Uttaranchal, Haryana, Rajasthan and Punjab. The plan is to expand the Nirula's footprint with 50 new outlets in 7 new cities in India in the next one year. It has recently opened in Pathankot, Neemrana on the Delhi-Jaipur highway and Udaipur. In the beginning of 2012, Nirula’s will be present in Bhopal, Hyderabad, Mumbai and Patna.

In June 2006, Navis Capital Partners and Managing Director, Samir Kuckreja acquired the Nirula’s Group of Companies. Navis is private equity fund based in Malaysia, which manages US $3 billion in capital commitments. Samir Kuckreja is a respected hospitality and retail professional with over 22 years of varied experience in some of the best-known companies in the world.

About South Asian Hospitality Services Pvt. Ltd.

South Asian Hospitality Services Pvt. Ltd. is one of the largest restaurant management company in India. The Company is in existence since last 9 years and at present runs over 50 restaurants in 15 cities all over country. The company runs and manages restaurants of various known brands as Master Franchise/Franchise namely Subway, Nirula’s, Moti Mahal Delux, Rajdhani, Punjab Sweets and Dosa Hut. It also runs food courts under its brand - Food Park. It plans to add 25 more outlets of various food brands in different states in the next 18 to 24 months.


For interviews/ articles, please contact: Jaspreet Kaur Anand, Corporate Communication Manager, at:
Mobile: +91 9873183657; Email: jaspreet.kaur@nirulas.com

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Nirula’s, was started in New Delhi in 1934 by the Nirula’s brothers. Nirula’s was the first to introduce Delhiites to burgers and pizzas and made ice creams that reached iconic status. The brand has been synonymous with innovation & quality.