PRLog - Jan. 12, 2012 - IRVINE, Calif. -- Irvine, CA - White Sands’ interest in orchids for hair treatments was inspired from findings showing this flower’s mysterious capacity for immortality, beauty, and its versatility to adjust to different environments with vibrant color. Orchid cell membranes contain a longevity molecule allowing for this eternal quality. In short, due to this molecule, as the plant cells age they will continue to act as if they were brand new.
White Sands Orchids Oil
These unmatched features pushed Fernando Salas, the creator of White Sands, to chemists with questions concerning how an orchid extract could affect hair moisture and shine on various hair types (dry, oily, frizzy and curly) and if it could improve hair color retention.
After multiple tests, an orchid extract Bulbophyllum sp was found to provide the hair with the ability to hold moisture and control frizz which, in turn, gives the hair a high shine and the capacity to hold the desired hairstyle all day long.
Further testing of orchid extracts led to the idea of an oil. This new product called Orchids by White Sands was infusing hair with many of the same characteristics as the orchid flower.
Test results of orchid oil on multiple hair types & all shades of hair color:
Moisture Balance: The orchid oil provides moisture balance for hair that has become delicate from chemical treatments, thermal stress, and daily UV and UVB exposure. The orchid oil brings the hair into a moisture balanced state by storing moisture at a consistent level so when the hair and scalp needs moisture, it is not over moisturized. The test also showed that even in high humidity areas the oil would not allow an overabundance of moisture to weigh the hair down and make it frizzy.
Brilliance and Shine: The orchid oil fills in the cracks and imperfections in each hair strand giving a high shine and making hair brilliant. When the hair strands are in perfect moisture balance, it closes the cuticle layer and keeps the hair from frizzing, thus giving hair incredible shine.
Light Weight/No Residue: Orchid oil is very light weight and does not weigh the hair down. Unlike most other oils and shine products, it does not affect the hairs ability to perform when styling. Because the orchid oil is not greasy, and leaves no residue, the hair has the ability to hold a style with desired volume and texture.
Coarse and Curly Hair: Coarse and curly hair is the ideal candidate for the orchid oil due to its inability to hold moisture. During testing, White Sands noticed that when we applied the orchid oil to coarse curly hair, it balanced the moisture and had consistency in texture for defined curls, making the hair soft and shiny. The orchid oil eliminates frizz and works in conjunction with other styling products to change texture and repel moisture, while enhancing vibrant color.
Suggested Retail Price: 3oz, $20
For additional information visit www.whitesandsproducts.com or
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White Sands products use cutting-edge science combined with natural botanicals to make each formula dynamic and unique. Our products use ingredients to create heat shields, which, in turn, behave like a second skin. As this shield protects your hair from UV Rays and thermal stress, hair is finally allowed to breathe. White Sands products even supply ultimate protection with a moisture balance offering lasting hold and humidity resistance.
White Sands blends natural botanicals, such as Heliogenol, lemon grass, and chamomile, to provide hair color protection and color enhancement. These high-performance formulas transform tresses into beautiful, flawless hair.