In his new role, he will take immediate responsibility for building and implementing strategies to drive brand value, revenue growth and customer engagement as well as taking control of New Whey Nutrition's multi-million dollar marketing budget. Robert will also assist in new business development and continue to build strategic partnerships working alongside New Whey’s CEO, Charles Walkley.
Robert Kuypers, Marketing Director, New Whey Nutrition commented: "New Whey is the undisputed leader in a number of categories, including the rapidly growing fortified sports drink market. With shelf stable options like New Whey 42 and Beta Nox, as well as the eagerly awaited Fit 2 Go brand, consumers have a refreshing and nourishing product that does not need to be refrigerated. In this busy world where most don’t have enough time in their day, New Whey is doing their part to provide a solution. I am excited to help continue that endeavor.”
Robert has broad experience working for strong full service agencies addressing the needs of Fortune 500 brands where he gained extensive offline branding and online marketing experience. Prior to joining New Whey, Robert was the Senior Brand Manager at Tony Roma’s Restaurants where he developed and executed numerous strategic goals while working to maximize marketing operations. He was also Account Supervisor on the Party City advertising account for Zimmerman Advertising, where he directed the marketing efforts of the massive party supplies retailer.
Charles Walkley, CEO New Whey Nutrition said: "Robert brings with him a wealth of brand experience which makes him well placed to further develop New Whey’s numerous products through engaging marketing and customer outreach. As a leading global nutrition brand, we are committed to growing our business by delivering unparalleled product and superior customer satisfaction, Robert’s strong leadership will be absolutely key."
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Founded in 2005, New Whey Nutrition LLC is the leader in great tasting, innovative health and fitness drinks including BetaNox, the upcoming Fit 2 Go and the namesake
New Whey 42. New Whey Nutrition's product line helps customers around the world improve their health and physical performance through products that are high quality, safe, effective, and delicious.
New Whey Nutrition also provides an assortment of outstanding products from weight gainers (Smart Gainer), protein powders (Multi Pro), pre-workout and recovery products. New Whey products can now be found around the world as well as through the click of a button on a number of online distributors.