The strategic move will support and enhance Just Dessert’s business growth without a lot of the financial stress most businesses experience. The new location will be in a brand new space on Route 28 directly off the highway. There are many challenges small businesses face, so when the opportunity to move to a high visible location and the chance to lower their overhead cost was presented to Pullo, she had to grab it. “With the lower overhead costs, we’ll price our products more competitively and with the opportunity to cross promote our products, this will be a win/win,” stated Pullo. Just Desserts will still offer their special occasion and holiday cakes their customers faithfully order, and they’re curious to see what other business requests will develop with their new customer base. “We’
Calaresso’s is anticipated to open in early spring of 2012.
For more information about Just Desserts go to: www.justdessertswakefield.com/
For more information about Calaresso’s go to: www.calaresosfarmstand.com/