Provoke Different Strokes For Different Folks!

Jan. 12, 2012 - PRLog -- Social media – still can’t see how it works?  In a nutshell … “Diff’rent strokes for diff’rent folks!”

The key to unlocking the secret of  today’s ‘agile’ eCommerce is real engagement with real people.  Responding to their individual shifting motivations, behaviours and needs, on diverse channel and platforms aims to create social interaction at the right time in the right way. This means activity outside of  single file traffic driving and one way online marketing fixed on mechanistic sales conversion.

If Google’s algorithms have grown to understand how to recognise the bigger picture of associated relevant content and link building socially signalled value and meaning, then site owners need to also alter their perceptions of who their audiences are. In other words, gain vital insight into how their niche segments actually feel and behave in uniquely human ways that simplistic consumer buying patterns can no longer be relied upon to sense the moving ebb and flow, online.

Optimising a customer- centric web presence to provide rich customer experience is not a straightforward sell! Search and social may be considered as interaction at any particular touchpoint of user engagement, in response to the given moment along a journey – a journey whose destination is not necessarily predestined for instant one click conversion. Social means users stop, start, divert, abandon, return and restart at anytime, by any channel on any platform …

Social users are more likely to be influenced by their own networks of family, friends and colleagues, who may alert them to news, views, reviews, forums and blogs, comments and messages – rather than simply take what your own PPC ad or site text may have to say! Today’s consumers make their buying decisions influenced by many off the wall factors, and not just by how insistent, frequent your marketing strategies may be or by the price value or quality you think your products or services are.

Everyone is engaged on their own journeys – no one campaign net is likely to capture individual shoals of followers or visitors. Yet, not everyone is simply following, sharing, researching or evaluating. Acting on impulse and responding unexpectedly are nevertheless behaviours to be reckoned with when least anticipated. The multichannel web and mobile technologies are transforming user habits and expectations daily!

Traditional lines of communication can still count and channels such as email marketing are still as important as they ever were. Multichannel choice simply means users choose what is right for them, which could be different every single time they embark on a journey- from search to social and back again.

Optimising website and online presence for a multi-disciplined multichannel …

Diff’rent strokes provokes diff’rent folks!

Visit http://www.weprovoke.co.uk   for more information and advice.

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Provoke positions companies just like yours to succeed on the web.

Digital and marketing expertise has enabled businesses throughout the UK to successfully :
- Reach new audiences
- Drive sales
- Gain online/offline brand presence.

Visit http://www.weprovoke.co.uk for more information and advice.