Beginning January 12, 2012 Companies, organisations, groups and even cities will be applying to run their own domain name extension.
For several years, The International Corporation for Assigned Names and Numbers (ICANN) have been working to “open the Internet up” for a broader range of TLDs (Top-Level domains i.e.: Internet extensions such as .com, .net, .org). Some of these TLDs will probably cater for specific industries, professions, languages and locations and while no one knows yet what new TLDs we will see, some applicants such as .canon, .music and .nyc have been very open about their plans.
How does this affect you? New domain extensions will greatly expand the possibilities for registering domain names and enhancing your online identity. For instance, if you sell wine and there is a .wine, then that would be an obvious choice. If you’ve got an office in New York City, then .nyc would make a lot of sense.
However, getting your own domain extension is not quite as easy. ICANN has formed a launch program with an application process that vets applications very carefully. The full cost of running your own TLD is around $ 1 million US.
Michele Neylon of Blacknight explains: “Getting your own domain extension is not the same as simply registering a domain via a registrar. With your own domain name extension you would have a lot of freedom, but you also have a lot of responsibility as well. While it might be suited to an organisation, group, city or big company, it probably isn’t something that most individuals would consider doing, unless they were multi-millionaires with a strong tech and legal teams.”
However if you are a brand owner concerned about having to register your trademark in multiple TLDs, don’t fret. The new TLD program has several trademark and IP protection mechanisms built in to protect your interests.
As to whether new TLDs will replace existing extensions, Neylon stresses: “This is an expansion, it is not a replacement. Existing extensions will not be affected.”
ICANN will publish the full list of new extensions in early May 2012.Registrars will begin offering the new domains in 2013.
For more information on New gTLDs visit - http://blog.blacknight.com/
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Blacknight are an Irish based, ICANN accredited domain registrar and hosting company. Recipients of several awards for their revolutionary use of social media, Blacknight are one of Europe’s most cutting edge Internet companies. Blacknight constantly seek to lead the way by introducing innovative solutions for its client base and provide dedicated servers and colocation as well as a comprehensive range of Microsoft Windows and Linux based hosting plans and domain name registration services to business globally.