PRLog - Jan. 12, 2012 - CHINATOWN, Singapore -- Singapore, 12 January 2012 - Jabra, a world leader in creating hands-free communications solutions, has partnered with five-time Ironman World Champion, Craig “Crowie” Alexander as spokesperson for Jabra’s sports product line and as a consultant for future product development.
Craig 'Crowie' Alexander
Fresh from his recent victory at the hardest one day endurance event in the world, the Ironman World Championship in Hawaii, Craig Alexander was on-hand at this week’s Consumer Electronics Show (CES) to showcase Jabra’s recently launched sports product line, which includes the Jabra SPORT Bluetooth stereo headset.
"I am so happy to be teaming up with a company like Jabra that just gets it and creates awesome, durable products for athletes like myself," said Alexander. “Between the countless hours of intense training getting ready for my next competition and the crazy travel schedule, Jabra's products have really helped me stay connected with my friends and family and helped keep me motivated and entertained."
To see Alexander working out with Jabra SPORT at CES, visit http://video.msnbc.msn.com/
Launched last year October in Singapore, Jabra SPORT is a tough Bluetooth stereo headset that streams music and calls wirelessly. The product is designed to deliver great music for training sessions, workouts, or any other recreation and outdoor activity and features a category-first built-in FM radio, A2DP technology, and powerful bass to help energize workout performance. The SPORT’s exterior has standard rain, dust, and shock resistant certification, and a wind-shielded microphone, so users don’t need to hold back during their workouts on account of their headphones.
Studies* over years have shown that training while simultaneously listening to music is highly motivating and can increase the degree of effort an individual puts forth. The Jabra sports category offers a unique set of products that combines durability with fantastic sound to ensure a motivating, fun fitness session for athletes across varying levels.
Jabra SPORT retails at S$148 in Singapore at Challenger stores and Apple premium resellers: Epicentre, Nubox, Digi Lifestyle, Apple Shops at Best Denki and other authorized Jabra resellers. For more info on SPORT, visit http://www.jabra.com/
Hailing from Australia, the 38-year old Craig Alexander is also two-time champion of the Aviva Ironman 70.3 Singapore triathlon in 2010 and 2009. Whether running or biking, Alexander is a fierce competitor who faces varying degrees of athletic challenges that test his strength and stamina. Tough, strong and durable – like the Ironman – Jabra products have a secure fit to get you through any challenge, hassle-free. Crisp and clear sound will further ensure you stay focused and motivated until you cross the finish line.
About Craig Alexander
Hot off his recent victory at the hardest one day endurance event in the world, the Ironman World Championship in Kailua-Kona, Hawaii, Alexander has an impressive athletic resume that earns him consideration by many of being one of the greatest male triathletes of all time. Among his many accomplishments, he is the first triathlete to ever win the Ironman 70.3 and Ironman World Championship in the same year, and he is also the oldest male to ever win The Ironman Hawaii. Ironman legend and six-time World Champion Dave Scott proclaims him "the first true men's champion the sport has seen in years." In 2010, the Australian emerged as champion of the Aviva Ironman 70.3 Singapore triathlon for the second consecutive year, overcoming high humidity and high temperature of 33 degrees Celsius. To get to know “Crowie” visit http://www.craigalexander.net/
British researchers asked survey participants to ride stationary bicycles while listening to music, when the music tempo was slowed, participants pedaling slowed as did their heart rate and distance pedaled. On the other hand, when the tempo increased ten percent, the participants covered more miles in the same period of time, their heart rates rose and they reported enjoying the same music 36 percent more. Researchers concluded that when listening to music, participants received a greater degree of effort and overall affect. Study conducted by the US National Library of Medicine, National Institute of Health, August 2010.
Jabra is the brand of GN Netcom, a subsidiary of GN Store Nord A/S (GN) – listed on NASDAQ OMX. Jabra employs approximately 850 people worldwide and in 2010 produced an annual revenue which amounted to DKK 1,973 million. Jabra is a world leader in the development, manufacturing, and marketing of a broad range of hands-free communications solutions. With a reputation for innovation, reliability, and ease of use that goes back more than two decades, Jabra’s consumer and business divisions produce corded and wireless headsets, plus mobile and in-office speakerphones that empower individuals and businesses through increased freedom of movement, comfort, and functionality.
For further info on the company, please visit www.jabra.com.
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