In his new role, Levy will direct and manage the Premier Guitar (http://www.premierguitar.com) and Guitar Squid (http://www.guitarsquid.com) multimedia platforms, both of which serve a steadily growing range of readers and advertisers. Levy’s responsibilities will include overseeing sales, editorial and marketing staffs; maintaining high standards for content and service; and helping to develop new products and initiatives for the guitar community. Based in Los Angeles, Levy will report to Premier Media Holdings President Patti Sprague.
An industry veteran with two decades of experience in communications and marketing—including stints as a writer, media buyer and advertising representative—
Commenting on his new position, Levy said: “Like a lot of other guitarists and bassists, I’m always looking for information and videos that’ll help me improve my sound and have more fun. That’s why so many players have such a strong, gut-level appreciation for Premier Guitar and Guitar Squid. In just a few years, Premier Guitar has built a deeply engaged and rapidly growing worldwide audience by offering authoritative, in-depth content on its print, online and mobile platforms. I’m grateful to be part of that team effort, and I’m eager to contribute more to the growth of PG and Guitar Squid as we build upon our track record. This media network is run by players who are hyperfocused on developing new ways to inform and inspire guitarists. And we do that by giving them the type of content they want—and by giving it to them on the wide range of platforms they’ve integrated into their daily lives. By being responsive to our audience, we can offer the most benefits to the entire guitar community and the MI industry.”
Peter Sprague, Chairman of Premier Media Holdings and one of its founders, commented on Levy’s appointment:
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About Premier Guitar:
As the leading multimedia source for guitar news, gear info, and instruction, PG is the media home for players who are serious about their tone and who have a passion for all things guitar-related. PG offers its content over multiple and freely accessible digital platforms: premierguitar.com (which averages more than 950,000 unique visitors per month), a digital magazine with more than 75,000 subscribers, mobile-device apps (for Android, iPhone, and iPad), a weekly e-newsletter, a YouTube channel approaching 20 million views, and highly engaged social-media channels on Facebook and Twitter. For tactile readers, PG also offers a luxurious monthly print magazine that regularly exceeds 200 pages. Across this multimedia network, Premier Guitar now serves more than 1 million unduplicated readers every month. PG is published by Premier Media Holdings, LLC, is based in Marion, Iowa, with offices throughout the US.