Whitney's session, titled "The Social Consumer: Who Are These People and Why Are You Ignoring Them?" will discuss the core challenges businesses must address in order to improve and accelerate activation of their fans, increasing engagement and conversion through both social and distributed commerce channels like Facebook and Twitter.
Murmuration 2012 offers Nashville's business and marketing communities an unprecedented opportunity to connect with social technology leaders like Whitney as they share insights on effectively tracking, measure and monetizing social media.
“Murmuration is bringing the nation’s social technology leaders together in our own back yard,” said Whitney, whose company, Moontoast, was founded in Nashville. “The Franklin Theatre is an amazing venue. We are looking forward to sharing what we’ve learned as well as learning from others.”
As co-founder and CTO of Moontoast, Whitney is tasked with leading his team to create technology that helps affinity brands manage and improve their social web results. The Moontoast platform empowers brands to quickly and easily create and distribute offers across social networks, blogs, and ad networks. Their Social Commerce Analytics Suite provides insights and predictive modeling to help brands grade and improve their social commerce efforts. Current customers include Time/Fortune, Simon and Schuster, Universal, Tretorn, Maxim, and Big Machine Records.
In addition to Whitney, Keynote Panelists from Radian6, Gigya, ExactTarget and Industrial Strength Marketing (ISM) will share the stage at the historic Franklin Theatre to discuss emerging trends in social marketing.
The event, sponsored by Industry Collective, is scheduled for February 8 from 1:00pm to 5:00pm at the historic Franklin Theatre in downtown Franklin, Tenn.
Murmuration 2012 tickets go on sale here starting January 9, 2012. The Birdbath VIP Social, a limited capacity "after event" at the nearby McConnell House, will provide attendees with food and drink, as well as hands-on demonstrations of the technologies featured at Murmuration.
The Murmuration 2012 event will also benefit the Nashville Technology Council scholarship fund and the Nashville chapter of the International Social Media Club.
For more information on the event and ongoing updates, visit www.INDCollective.com or follow the Industry Collective on Facebook.
Moontoast is the leading social commerce platform for affinity brand retailers, musicians, athlete/celebrities, & authors. Moontoast's Social Activation Engine enables brands to effectively focus their social efforts on relationships, relevancy and results. With Moontoast, brands activate their fans to interact in social networks like Facebook and Twitter and content networks where the brand is a beacon. For more information, visit www.moontoast.com.
About the Industry Collective
Industry Collective is a group of Nashville-based creative, marketing, social media and technology professionals who come together to validate and constructively shape ideas amongst their peers. The Collective was formed to make the connections necessary to produce great work. For more information, visit www.INDCollective.com
About Industrial Strength Marketing
Established in 2003, ISM is a leading interactive, mobile, search and social marketing solutions provider focused on industrial, B2B, B2C and agency services markets. ISM provides integrated marketing solutions and highly specialized social enterprise and development services for Fortune 500 clients, including Motion Industries, Baldor Electric Company, Nautica and leading cosmetic product brands. ISM also assists growth-minded businesses, advertising and traditional media agencies in providing additional value to their customers. For more information, visit www.marketstrong.net.