Balance Interactive Presents Web Statistics Webinar

PRLog (Press Release) - Jan. 11, 2012 - Balance Interactive will present a webinar, Using Your Web Stats to Improve Usability and Get Results on January 19 at noon. Participants will learn how to get data on website performance and use that data to achieve organization goals.

“Your website should be working for you and your organization’s goals, said Chrissie Alquinta, digital marketing strategist at Balance Interactive. “During this webinar we will explore how your website is contributing to these goals.”

The webinar is designed to help anyone who has a business website and anyone interested in a web analytics program such as Google Analytics for tracking and analyzing data.

Key Takeaways:
•   How tracking your website’s performance allows you to make informed decisions about the content, design, and usability of your site, as well as the most efficient allocation of business resources

•   How Google Analytics can give insight into:   traffic trends, what kind of traffic your site receives, visitor behavior, and SEO and social media effectiveness

Details are at http://www.balanceinteractive.com/what-we-do/seminars-web....

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Balance Interactive, a web development and design firm, helps clients strategically use online tools like mobile, web and email to connect with their customers. Balance also helps clients connect operating and technology systems directly to their website.