Allan Mayer, Principal Partner with 42West and a top reputation expert, will rival Leon Benjamin, Social Business Practitioner and Program Manager with Virgin Media, in a debate Privacy versus Publicity in the era of transparency on the first day of the Forum. The heated discussions will run on with Paul Holmes, founder and CEO of The Holmes Report and the SABRE awards, taking a word on running internal communications, trying to find out who is in charge of corporate PR within a company. The third problem to be debated is Virtual or face-to-face communications as a better tool in marketing, and it is headed by Abdul Jalil Maraicar, Client Director for Cisco, Malaysia.
7 panel discussions spread over the two days of the Forum concern some major trends and challenges within the branch, including the latest problems for consultancies, the associations’
Communication professionals from Canada, Sweden, Netherlands, France, Russia, Switzerland and Japan will discuss whether contemporary science can be transparent if urged to keep the technological secrets under the constant brain drain pressure (Michel Claessens, France, Nettie Buitelaar, Netherlands)
The Media Communications panel will explore the variety of ways technology is expected to influence communications in the future, presenting David Lee, Korea, with his case of transforming text into video content, and Nikos Sarris, Greece, analyzing whether or not machines can already make sense of what is going on in the world.
A round table discussion on Reputation management is to consider the territorial reputation and elaborate ideas on promoting country, region or city image, while the two case studies will tell a cute story of Challenging national ego and using it as a marketing tool (Ruxandra Vasilescu, Romania) and present the new Emergency 2.0 Wiki project as a means to handle global crises (Philippe Borremans, Belgium).
World Communication Forum in Davos has been gathering communication influencers since 2010, providing them with a platform for discussion on the future development of communications and their role in media, technology and business. Participants from over 20 countries across five continents have joined the Forum in the previous years.
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The goal of the Forum is to unite trend-makers and influencers from the communications elite and to provide a platform for discussion on the future development of communications and their role in business, society, and politics, to provoke in-depth analysis of the form and content of interaction between business professionals, the media, and society, on the one hand, and the state, on the other. What we need is a global network for distributing best practices in crisis, change or reputation management, as well as useful strategies in investor relations, employee motivation, government lobbying, etc.