Rooibee Red Tea Receives National Women’s Business Enterprise Certification

Jan. 10, 2012 - PRLog -- Rooibee Red Tea has successfully met WBENC’s standards as a Women’s Business Enterprise (WBE). This certification affirms the business is woman-owned, operated and controlled.  

“The WBE certification strengthens our position in the market place,” said Heather Howell, company CTeaO (Chief Tea Officer). “As a wife and mother of two young children, I’m proud to lead our Rooibee Red Team in producing a healthy beverage we all feel good about serving to our families.”

Rooibee Red Tea is the original full line of bottled rooibos (ROY-boss) tea on the market. Rooibos tea, known as red tea, is one of the hottest trends in the ready-to-drink tea industry. Naturally caffeine-free, and known for its cool, sweet, refreshing flavor, rooibos tea contains powerful antioxidant properties. Rooibos, a plant grown in the Cederberg region of the Western Cape Province, has been used medicinally by South Africans for centuries, and has recently grown in popularity worldwide. Since its 2009 launch, Rooibee Red Tea has become popular with tea lovers of all ages, especially families looking for healthy beverages.

Heather Howell was recently named an Emerging Entrepreneur by the Kentucky Entrepreneur Hall of Fame. This year Rooibee Red Tea Watermelon Mint won First Place in the 2011 North American Tea Championship Ready-to-Drink-Flavored/Sweetened category after receiving a “Hit” by scoring a 93 from Phil Lempert Supermarket Guru. The popularity of all seven flavors and the availability of the new 4-packs have led to increased sales and distribution beyond Kentucky.

Rooibee Red Tea will be exhibiting for the first time at the Natural Products Expo West in Anaheim, CA, March 9-11, 2012 (Booth 5380).

*          *            *

All Rooibee Red Tea products are Certified Organic by the Kentucky Department of Agriculture. Flavors include Cranberry Pomegranate, Watermelon Mint, Unsweet, Sweet, Peach, Honey Lemon and Vanilla Chai. Rooibee Red Teas are sold in single serve bottles and 4-packs. For more information, visit www.rooibeeredtea.com. Follow the company’s success on Facebook and Twitter.

# # #

Headquartered in Louisville, Kentucky, Rooibee Red Tea manufactures and produces a line of bottled tea products that are naturally sweet, high in antioxidants, caffeine free and gluten free.