To begin, website builder tools are perfect if you want to create a website for personal use or if you just want to have fun and don't expect to any Web traffic or visitors.
However, if you would like a website for your business or would like to promote a product or a service then website builders are definitely not the way to go. Allow us to explain.
Free website building tools make a ton of promises including:
> Create a small business website with just a few clicks from a mouse!
> No technical experience required!
> Customize your template anyway you want!
> Template galleries with styles for everyone!
What you will really wind up with is a cookie cutter website and little to no search engine visibility at all.
There are billions of websites on the World Wide Web and the majority of them see little to no traffic each day. If your website cannot be found on the Web then you might as well not have a website.
It is a simple rule, if it looks to good to be true then it probably is. You invested time and money to start your business so don’t fall prey to quick or easy claims that a website builder tool will help establish a website presence for your business, it wont! Website builders and fly by night hosting companies have no concern for how well your site will perform on a daily basis.
If your goal is to build a solid online business, marketing professionals agree that you should work with a qualified website development company so your website is built correctly from the start. The cost of a professional website is probably one of the smallest investments you are likely to make throughout the life of your business. However, it will probably be your most valuable. Make sure that the company you choose not only designs your website professionally but also does so with search engine optimization (SEO) in mind.
Important Note!
Not too long after your website is deployed you should be able to perform a Google search, type the name of your business in the query box, and find your website in the list returned. However, what happens when you try to locate your website using keywords? For example, if you have a website named “Big Yellow Books and Toys” and your business offers distribution services for the toy industry then a properly designed site should include the required code so that search engines can find your website when a user uses keywords like “Toy Distributers”
Contact us at WebNet360@webnet360.com for more information about how we can help make your website better optimized to increase visitors and grow revenues.
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WebNet360 is a digital marketing communications company. We are proud to offer a full spectrum of marketing tools and services designed to lead our clients to success on the World Wide Web and beyond!
