Will Beckham Get Men Talking Pants?

Jan. 10, 2012 - PRLog -- Men are notoriously reluctant to talk about underwear - for themselves of course, as women’s lingerie is quite another matter.
So will David Beckham’s move into men’s underwear design finally lift the lid on the male undies drawer?
LA Galaxy footballer Beckham is following his wife’s footsteps into fashion design with a collection of underwear and loungewear for Swedish retailer H&M.
The hype has begun, ahead of the official launch on February 2nd, and already debate is bubbling about the styling and colours of his first creations.
While both men and women will happily view and discuss women’s lingerie, men tend to need a clear reason to express any opinion whatever about the design of undies intended for them. This is strange, considering the way men’s underwear and swimwear design has come on in leaps and bounds in recent years. Men’s collections are just as colourful, more technically savvy and as luxurious as lingerie for ladies.
Beckham last made a splash on the men’s underwear scene in 2009 when he modelled for Armani. He was followed by fellow soccer player Cristiano Ronaldo and tennis ace Rafael Nadal. Another Italian undies brand - D&G - signed up the Italian national football, rugby and swimming teams to model its designs.
Beckham says his first collection is very much his personal style, incorporating his desire for comfort. The branding is low-key, the shapes simple in briefs, boxer shorts, vests, T-shirts, pyjamas made up of long plain pants and a granddad top, and long johns with padded knees.
Within the global men’s underwear market, the collection is classic, with no doubt a broad general appeal. High fashion trends on this sector are generally more daring - for 2012 influences range from retro to military styling, invisible undies to nouveau jockstraps (http://www.deadgoodundies.com/style/jockstraps/).

# # #

Founded in 2007, Deadgoodundies.com men's underwear (http://www.deadgoodundies.com) website is dedicated to the best designer brands from around the world. Launched by website and undies expert Adam Davies and fashion journalist Jane Garner, DGU has gained a reputation not just for always having a top notch selection of mens underwear styles - but also swift deliveries, excellent customer service and a willingness to make sure customers get the briefs, boxer briefs, slips, strings, thongs or trunks they want (even if that's from another website or shop).

DGU has sourced the best fashion, luxury and everyday designs from these brands from across Europe, the UK, South America, Canada, and Australia. In some cases DGU is the only UK outlet or the only UK website carrying the brand or certain styles and colours from these top collections. For many collections, DGU offers the most comprehensive choice anywhere!