PRLog - Jan. 10, 2012 - ALBANY, Calif. -- San Francisco – All businesses, no matter their size, strive to create value. Pricing captures the true measure of a company’s worth. Pricing is the least understood, incredibly powerful, yet most underutilized marketing lever. Companies spend most of their time creating real value for their customers, but very little time figuring out how to capture as much of that value as possible. This elusive link profoundly impacts the success or failure of every business. This talk will help the participants recognize how to grow revenue and profits through pricing. The goal of the discussion is to enable participants to determine how to use pricing to capture more value, and even decide what new products to develop to capture the most value.
Each week, The Global Product Management Talk is a real time event featuring an expert guest speaker who asks questions of the participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their audio comments over BlogTalkRadio. The transcript of Tweets and podcast are available after the live event online and as a mobile application in the Android and iTunes marketplaces.
Sought after speaker, pricing expert and recent author, Mark Stiving, Ph.D., will be speaking at the weekly Global Product Management Talk on Twitter Monday, January 16, 2012 at 5:00 PM Pacific Time, which will be Tuesday, January 17 at 12:00 noon Australian Time using the hashtag #prodmgmttalk
Mark Stiving is a respected pricing expert with a Ph.D. in Marketing (Pricing) from U.C. Berkeley and more than 15 years of experience helping companies implement value- based pricing strategies to increase profits. A speaker, coach, and consultant, Stiving has worked with esteemed companies such as Cisco, Procter and Gamble, Grimes Aerospace, Rogers Corporation, as well as many small businesses and entrepreneurial ventures. He is the author of Impact Pricing: Your Blueprint for Driving Profits. Read more from Stiving on his blog, www.PragmaticPricing.com, and learn more about Stiving at www.markstiving.com.
Stiving says: “I love pricing and really enjoy helping people understand it better. The Global Product Management Talk represents a large community of product people who really need to know pricing and it excites me knowing I have the potential to help so many professionals at once. "
Tweet traveled 7400 miles
The Global Product Management Talk was initiated by Cindy F. Solomon, a San Francisco Bay Area certified product manager in 2011 when Adrienne Tan, founder of brainmates, an Australian product management company, responded to her tweet to bring international product managers together with experts in the field.
The "Global Product Management Talk" was initially conceived as a virtual forum where people who manage products situated globally could interact in real time with product management thought leaders. The Global Product Management Talk raises the bar for what is possible to accomplish in a real time, open platform event on Twitter by encouraging participants to expand their knowledge base with each event, utilize new products in real time as we introduce and beta test various products for participating, enable participants to showcase their knowledge and share resources, and crowdsource educational content for product people to stay apprised of new developments, thinkers, and events in the practice of managing products from inception to market and innovation.
The Global Product Management Talk on Twitter, since its inception in February 2011, has had a clear focus on cultivating a community of international hi-tech professionals within product management, product marketing and related professional domains. It is the largest Twitter Chat with this focus in the world, recently generating 449,319 impressions, reaching an audience of 35,703 followers with re-tweets occurring for days and weeks following the hour event. All of the content is available following the event as a mobile app for both Android and iPhone devices.
Weekly, Solomon produces the event, curating guest speakers, and inviting participation via social media. The speaker and co-hosts discuss Twitter comments which are broadcast live over BlogTalkRadio, while active participation is taking place digitally within the Twitter stream using a a social media chat tool to filter out the hashtag #prodmgmttalk. Following the event, both the written transcript of tweets and the recording of the audio discussion are available for viewing & listening on social media and iTunes platforms. Participants are encouraged to expand upon their statements and insights by blogging to continue the conversation. All of the content from the event is packaged into an eBook to further extend the value and reach of the subject matter.
About Mark Stiving, Ph.D
Mark Stiving (San Jose, CA) is a respected pricing expert with a Ph.D. in Marketing (Pricing) from U.C. Berkeley and more than 15 years of experience helping companies implement value- based pricing strategies to increase profits. A speaker, coach, and consultant, Stiving has worked with esteemed companies such as Cisco, Procter and Gamble, Grimes Aerospace, Rogers Corporation, as well as many small businesses and entrepreneurial ventures. He is the author of Impact Pricing: Your Blueprint for Driving Profits. Read more from Stiving on his blog, http://www.PragmaticPricing.com, and learn more about Stiving at http://www.markstiving.com.
San Jose, CA 95125
Email: Ms at MarkStiving dot com
About Cindy F. Solomon:
Cindy F. Solomon is Founder of the Global Product Management Talk on Twitter, host of Tools of the Trade and Product Camp Radio, and creator of the ProdMgmtTalk mobile application. Solomon has over 15 years of web, services, and software product marketing management experience at Apple, Vadem, NetObjects and start-ups in Silicon Valley. She founded a NYC broadcast advertising company and developed “Breakthrough, the newsletter of innovation” for Boardroom Reports. She holds CPM/CPMM certification.
cindy at prodmgmttalk dot com
About Global Product Management Talk
The Global Product Management Talk is curated for passionate product professionals and business owners who want to teach, learn & network about managing products, whether you're an Agile practitioner involved with developing, designing & launching products, brands, marketing, project management, and/or you care about the entire process to guarantee successful products and companies.
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Global Product Management Talk is a weekly mini-product camp Socratic discussion (on Twitter) of pre-posted questions with live audio of thought leader and co-hosts commenting (on Blogtalkradio)