Tim Tebow’s Heroics (Again) Provide Marketing Lessons for Business Professionals

Direct-response marketing copywriter Tom Trush explains why the late-game heroics performed by Denver Broncos quarterback Tim Tebow offer small business owners and entrepreneurs lessons on effective marketing.
By: Tom Trush
 
Jan. 9, 2012 - PRLog -- PHOENIX--Lost in the late-game heroics repeatedly performed by Denver Broncos quarterback Tim Tebow are the lessons his brand offers businesses wanting to enhance their marketing efforts.

“Few athletes have captured the nation’s attention more in recent years than Tim Tebow. This fact alone should serve as a wake-up call for businesses wanting to get their brands in front of more eyeballs,” said Tom Trush, a direct-response copywriter and author of "The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Attention and Get More Customers."  

According to Trush, the key characteristic that makes Tebow noteworthy off the football field is his polarizing personality. His religious beliefs are well-publicized, creating a long list of critics. But as his detractors voice their disapproval, his support grows and his advocates get more vocal.

“Too often businesses are concerned with pleasing everyone and targeting their marketing messages to the masses,” Trush added. “But as marketing legend Dan Kennedy said, ‘If you’re not pissing off at least one person a day, you’re not doing something right.’”

Here are three more marketing lessons Tebow’s heroics offer:

•   The best isn’t always the most successful. Tebow has talent, but he’s not the NFL’s most gifted quarterback. What he does best is lead and leverage his teammates’ strengths. In marketing, you must resist the urge to try doing everything yourself.

•   Dare to be different. You can’t compare Tebow to any other player -- he’s unique. When you market the same way as your competitors, you level the playing field. But when you’re different, you attract attention.

•   Always play hard. His late-game heroics prove Tebow doesn’t give up. Just like football, you can’t play the marketing game and give minimal effort. Even if at first your efforts don’t generate the results you desire, you must keep moving forward.

Tom Trush is a Phoenix-based direct-response copywriter who helps business owners craft lead-capturing marketing materials. He is the author "The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Attention and Get More Customers" and the soon-to-be-released "The 'You' Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers." Several of Trush’s educational articles, videos and expert interviews are available on his website at http://www.writewaysolutions.com.

To interview Trush, call 602-305-6755 or e-mail tom@writewaysolutions.com.
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Source:Tom Trush
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Tags:Tim Tebow, Denver Broncos, Pittsburgh Steelers, Marketing Lessons, Small Business Stategy, Business Marketing, Tom Trush
Industry:Marketing
Location:Phoenix - Arizona - United States
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