The financing paper will be carried directly by B Scene with no bank or financial lending institution involved. While most lending agencies and companies are becoming more conservative on the lending parameters and payment structures, B Scene is taking the opposite approach after having tried doing business for a couple years on a very strict payment policy of Net 3 days and 50% upfront. Now, payments are stretched out as far as 24 months while their clients rebuild themselves through advertising.
Now, with just a small deposit the rest of the costs can be deferred for up to two years while the client spends their time increasing their business instead of worrying about how they will afford to advertise to increase business. “This is really a win-win-win for all parties involved. Our clients can turn their businesses around and be strong during these low cash flow times, our vendors continue to get business from us and even more such as more media buys to Time Warner, Cox, and CBS, etc. and buyers will know who has the best offers and who is committed to stay in the game for the long haul”, says Lancona “I just want to see that the client is willing to work as hard as we are to make them successful.”
B Scene clients can get a commercial produced and on the air within two weeks and with e-blasts for promotions can be done to a half million people directly targeted to the clients demographic. These options would normal cost thousands of dollars and would not be delivered until paid in full. Businesses now can get the advertising they need to increase their revenue so that they can afford their advertising and increase their overall revenue to pay other costs. “Most businessmen will think we are nuts for doing this offer, but Lancona has never been afraid of big risks. As the Business Manager of B Scene, I have seen B Scene go against the grain and rise to the top, so I support her decision”, says Donna J. Slatton.
Lancona comes from a Southern California family that made their riches during the great depression. Her almost 100 year old grandmother advises her that it’s during these times that the most innovative will rise to the top and make their biggest moves in business. Lancona’s grandmother and late grandfather built homes on the water in Naples, Long Beach, commercial real estate on 2nd street, and oil refineries throughout southern California including Ben Hur, Elm Oil and Signal Hill in the 1930’sand 40’s. People told them they were crazy for building near the water as Los Angeles and Pasadena were the desirable locations in those days and crazy for taking such big risks during the great depression. It didn’t take long for people to realize they were not so crazy, but very innovative. Lancona’s grandmother to this day still owns and manages her real estate. “My grandmother has inspired me to be different and to be an innovator which means taking big risks that others won’t, so I will take the risk for my clients because I know we are just in an economic cycle that will surely change for the better. B Scene and its clients will come out of this on top and will enjoy the journey together”, per Lancona
To learn more about B Scene visit: http://www.bsceneadvertising.com
B Scene Advertising Agency
3419 Via Lido, Ste 649
Newport Beach, CA 92663
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B Scene Agency is a full service advertising, marketing, public relations, media, TV production and event planning company. Our strategic planners build campaigns for companies of all sizes and industries.