BGI Launches Program to Optimize the Mobile Shopping Experience

Jan. 9, 2012 - PRLog -- FOR IMMMEDIATE RELEASE
For more information, contact:
Greg Prentice, VP of Operations, gprentice@bauman.com
Al DeFranzo, President, adefranzo@bauman.com

BGI Launches Program to Optimize the Retail Mobile Experience
BGI has a retail mobile app training program which provides retailers with increased customer loyalty by engaging associates and customers in a seamless mobile experience.
Ashland, MA, January 10, 2012 – With the rapid emergence of mobile shopping apps for smartphones, BGI, a full-service marketing agency, has launched a training program for retailers to optimize their customers’ mobile shopping experience.  By providing in-store support, shoppers are immediately engaged in the mobile shopping experience.
“We have the Scan it! Mobile technology in place and BGI provides the support ensuring that the program is a success.  I attribute customers’ smooth adoption of our Scan it! Mobile application to BGI’s ability to create customer awareness and engagement”, stated Steve Young, Technology Support Manager at Stop & Shop.   BGI is the interface between the technology and the shopper, guiding the path-to-purchase.
“Our professional trainers begin by training all store Associates.  Once all Associates are comfortable with the new technology we welcome customers and demonstrate how easy and convenient their shopping experience will be when they use the retailer’s mobile app.    The successful launch of the Stop & Shop Scan it! Mobile program, from downloading the app to selecting the exclusive personalized coupons available on their phones,  ensures that customers are fully engaged and excited about this new high-tech way to shop“, said Al DeFranzo, President of BGI.    BGI provides full training services to store personnel in conjunction with direct customer training.
Retailers and corporations seeking to take “user-friendly” technology to a new level for their customers can read more about BGI’s services at www.bauman.com

About BGI:
BGI is a full-service marketing agency specializing in technology training, fractional sales and event marketing.  Established in 1987, clients include national financial institutions and major retailers.   BGI’s professional trainers work directly with management teams and store associates in addition to demonstrating technologies directly to consumers.   From developing training materials to event management, BGI efficiently administers programs across the country while providing customized reporting to clients.  For more information, see www.bauman.com