Digital marketing centers on the Internet and acts as a communication vehicle consisting of several effective marketing media. It is also thought of, as a combination of “push” and “pull” Internet technologies to execute marketing campaigns. Are there any tangible business benefits to each and every industry then?
With a digital marketing strategy, an organization can view in real-time how their marketing campaign is performing, and make further tweaks based on the responses rates and purchases made. Leveraging social media for marketing will not only boost the overall reach of the marketing campaign but can also create a sizeable online presence of the company. A common platform for strategizing both digital marketing initiatives and social media groups is what is needed by organizations worldwide.
Microsoft has always been the leader when it is about helping out marketers to harness the power of media technologies and create an innovative marketing platform for the future. SharePoint 2010 rules the roost as a digital marketing platform in today’s corporate world. It was even recently voted as the most efficient digital marketing platform in today’s times. One can create a holistic and actionable digital marketing strategy, address the needs of website visitors effectively and leverage social media to the optimum for better user experience with the help of SharePoint 2010 and its products SP-FIS (SharePoint-
As Emama Mistry, SharePoint Practice Manager, INDUSA puts it, “Combining SharePoint for Internet Sites and FAST, one can create adaptive websites that drive revenue through engaging social and touch-based experiences. These solutions can help you influence cross-channel engagement or skillfully manage customer experiences across a variety of touch points with consistency, flexibility, and effectiveness.”
Attend this informative event to know the trends, benefits, and real life examples of Digital Marketing put in action to benefit business. Also,you are automatically registered to win a raffle when you attend the event!
Register NOW at http://www.indusa.com/
Topic: Mastering the Revenue Game with Digital Marketing and Social Media
Place: AON Center, Chicago, IL
Date: Jan 31, 2012
Time: 11:30 AM CT – 1:30 PM CT