MerchantCircle Survey Says Search is the Most Important Marketing Channel For Small Businesses

Jan. 6, 2012 - PRLog -- I was not surprised at all when I came across this statistic. A new “merchant confidence survey” from  MerchantCircle/Reply.com, among 2,500 US small businesses, finds that search engine optimization (SEO) is the marketing channel they would choose if they could choose only one.

The question asked was: “If you had to put all your marketing time and budget into only one channel, what would it be?” Search Marketing (SEO + SEM) jointly got 43% of responses. Interestingly SMBs are giving up on traditional media advertising as their most important marketing channel.

Find out more from SearchDecoder.com, a leading search engine marketing blog.

http://www.searchdecoder.com/2011/12/merchantcircle-survey-says-search-is.html

About SearchDecoder.com
Matthew Capala, search marketing veteran, started Search Decoder blog with a mission to ‘decode’ the industry’s best practices of driving more clicks to your website through search engine marketing. In an easy-to-understand way, Matthew aims to share his knowledge with businesses and entrepreneurs.