The redesign, first conceptualized in the Fall, was anticipated to improve much of the features on the site. These improvements includeda new homepage, enhanced product pages,better search options, a smoother checkout process, and a greater overallshopping experience.
The previous web store was only implemented a year ago, but “having an up to date, appealing website is very important” said Owner-Operator Duncan Vincent.Anotable difference at bestpricecables.com is the homepage. The original homepage was “filled with great deals on top selling products but this gave the site a very narrow vision, considering we carry over 7000 products.”Vincent explained how the new homepage takes a broader approach, similar to what might actually be seen in a store window. It has a big rotating banner featuring general products advertising. Below the rotating banner, there are a number of smaller buttons featuring deals on shipping and coupons. “The homepage is just like a store front. Itconvinces customers to come in, take a look around, and perhaps purchase an item with the amazing discount they saw advertised.”
A second major change at bestpricecables.com is the content provided on the product pages. “Almost every product has had a new description written. The new description includes a full title description, a features-advantages-
The improved search options were also part of the new homepage. There are now four distinct buttons giving customers the ability to browse products by Popularity, Category, Best-Sellers, or a self directed Advanced Search. The change in the checkout process was minimal, but Vincent contends this was again highly crucial to making a sale. “An e-commerce site must provide a very secure feeling environment for customers who providing credit card information.”
Since the site upgrade at BestPriceCables the Ecommerce store has seen a healthy increase in sales. “This of course could be contributed to the up-coming holiday season” says Vincent, “but the correlation between the upgrade and improvement in sales was immediate.”
BestPriceCables is a web retailer of high-gradecables, adapters and connectors. With over 7000 products in stock, BestPriceCables focuses on hard to find products for specialized niche markets. The company was started by a team of three entrepreneurs with backgrounds in engineering, web marketing and business management. BestPriceCables web retails products to the USA and Canada and will quote shipments worldwide.