Choose the right time to launch your ecommerce website

Jan. 6, 2012 - PRLog -- After all the planning and effort that goes into building your ecommerce website, the next important stage is in deciding when to launch it. The timing of the launch of the ecommerce website is an important decision to take, because the launch can often decide how well and far your website goes down in making an impression on people that matter.
Why is the launch important?
An ecommerce business may have all the enthusiasm in the world when it is launching its website. There is nothing wrong with it, because it is the most important ingredient of its online business. But it is necessary to keep some vital aspects of the launch in mind, because a goof up at this most important of occasions can cause the business to start off on a negative note.
Launch quietly, and without fuss
Most ecommerce businesses may want to make an entry into the market by announcing their arrival with panache. They may like to make a noise to get noticed. This is understandable. But pause for a moment and consider the flip side of it. After all the din created about the launch, the last thing an ecommerce business that plans to stay in the business for the long run wants is a botched launch, when vital functions and commands refuse to get going. All the hype that you would have built about the launch evaporates into thin air, leading to a major loss of face.
Occasions to avoid
This should perhaps be the most important point an ecommerce business should keep in mind while launching its website. Launching the ecommerce website during an expo may be tempting, but is potentially dangerous, for the reason mentioned above. Launching the ecommerce website during peak seasons such as Thanksgiving Day or Christmas also could be a wrong decision. Also, it is best to avoid launching during ‘rush hour’ from your shoppers at the time of the launch. An ecommerce may have gauged the peak purchase time from its experience with its shoppers at its physical stores and may try to launch during the perceived busy time in a bid to do more business. But this could also fall in the category of wrong launch occasions.
So, which is the ideal launch time?
The ideal time to choose a launch is when everything –from business to rush hour to peak season –is normal. When an ecommerce website is launched at times like this, you may make a quite entry, but never mind. You are saved the embarrassment of having to explain why things did not work the way you intended. Haven’t we heard the old saying: “the journey of a thousand miles starts with a small step?”