2BLIKEu Launches New Social Advertising System!

Jan. 6, 2012 - PRLog -- “Anytime one is bringing a new system online you never know how the market is going to react. And to lessen the blow to Madison Avenue we made a decision 4 years ago to work with Madison Avenue instead of going Google on them! The system we have created will give small Ad Agencies the opportunity to compete for some of our system’s larger accounts.  But more important the Quality of an Ad Agency’s work will determine their Budget Assignment.  Our Social Advertising System has a $25 million base, so once an Ad Agency has obtained an Advertising Consultant License from 2BLIKEu.com, the account they will receive, won’t be below $25 million.  Plus they would get  full access to 50% of the Account Budget on day one!” said Mark Williams, Cofounder of 2BLIKEu.com.

“When building our system we wanted to create a more reliable platform that would give any agency that could complete the task assigned to them an opportunity to compete for a $100 million Ad Account.   And as we bring a totally new system online we all know it will take Madison Avenue time to switch their mindset from a yearly Ad Account over to a Monthly System.  

The nightmare stories that we heard while building our Social Advertising System made us go back and change our Compensation and Account Assignment System completely!  We even took the time to integrate a new Workflow Rating System into our network; that will permit us to award an Ad Agency when they reach a certain level within our Workflow Rating system, and remove an Ad Agency when they fall below a 4 Rating.

This project really forced us to take not just a step back, but get in the car and drive backwards a mile or two.  There were so many issues we had to address. Account Assignment, Creative Freedom, Compensation and the underlining Risk Factor that said hello to us when we thought we were finish.  The unspoken Risk Factor that’s built into every Ad Account that an Ad Agency wins! Whenever there’s a change in a company’s Advertising and Marketing Department, the Risk Factor goes up and an agency that won an account this month could find themselves competing  to hold on to the account the next month. So to remove the “General Motors” X-factor from our system we will be using a 12 Months Assignment System that will have an automatic renewal option!  For us the Workflow is all that matters!

But we were surprised by how many Ad Executives use the phrase Creative Freedom! We heard this phrase time after time (freedom from the limits that a client placed on them, or working with a company that didn’t know what they wanted!) so Freedom is what every agency that is granted an Advertising Consultant License will have on day one!  With this Freedom will come the opportunity, for an Ad Agency to be assigned multi Ad Assignments.  But finding the right agency for the right project will be a constant challenge for us! This is why we will depend heavily on our Workflow Rating System. With a simple click of the mouse we will be able to find an Ad Agency with the Rating that a Project requires, and direct a $50 million to $100 million Account to them within a matter of seconds.

We know its going to take time for us to find the agencies we feel comfortable working with.  But after 4 long years, we are not in a rush to partner with the wrong agency!" said Charles Allen, Cofounder and Chief Designer of 2BLIKEu.com.


2BLIKEu plans to slowly bring its new Social Advertising System online and grant a limited number of Advertising Consultant Licenses. Their goal is to give the first group of agencies time to adjust to the speed at which it’s new system moves and try to find a level of work they can process, on a monthly basis.

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