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iMusti.com Signs Marketing Agreement with Samsung India

iMusti.com, a premier online music portal for Indian music has signed a marketing agreement with one of India‘s largest consumer electronics companies, Samsung India.

 
PRLog - Jan. 5, 2012 - FREMONT, Calif. -- Fremont, California - iMusti.com, a premier online music portal for Indian music has signed a marketing agreement with one of India‘s largest consumer electronics companies, Samsung India.

Under the agreement, iMusti.com will develop video applications exclusively for Samsung Smart TV consumers.  The agreement catapults the online music portal into the technology revolution of Internet television applications.  

The application, MoD VoD (Movie on Demand/Video on Demand) is a wide collection of entertainment that will be available to streaming subscribers.  The library will host over 5,000 titles across multiple genres and languages in high digital quality.

The agreement with Samsung presents ideal opportunity to viewers for on-demand access of iMusti’s high quality content including Bollywood, classical, regional, devotional and other non-musical genres. Subscribers will be able to choose from a wide collection of movies from classic to contemporary, television shows, regional compilation of songs and movies from Marathi to Bengali.  

iMusti has had one of the largest audio content available on computers and mobile devices since 2009.  It has successfully launched applications on iOS and Android phones as well as tablets.

CEO and Founder of iMusti, Samir Khandwala says, “iMusti.com has always focussed it’s efforts on offering a wide range of Indian music through new mediums of technology.  This partnership enables us to penetrate into the popular video market and we are delighted to commence our applications for the leading brand, Samsung.”

“We aim to develop our video application and offer engaging options to consumers worldwide.  Samsung’s unrivaled scale and remarkable global consumer base will help as achieve this,” Khandwala adds.

The application seamlessly integrates the web with the TV experience.  iMusti.com product offerings include four applications for Samsung Smart TV platforms: Music-on-Demand and Video-on-Demand (MOD/VOD), iMusti Bangla, iMusti Marathi, and Sadguru Enlightens.  iMusti.com will continue to develop 12 more applications in the next year.

iMusti.com products on Samsung Smart TVs feature streaming and a pay-per-View option.  The platform uses Level3 Communication Content Delivery Network (CDN) for worldwide customers.  One single subscription will allow members to access on all devices (computers, mobile phones, tablets and Samsung TV).

Commenting on the alliance, Raj Kumar Rishi, Vice President-AV Business, Samsung India, says “We are very happy to partner with iMusti.com to provide Samsung Smart TV buyers with more entertainment and richer content.  Content for Smart TV buyers is increasingly becoming a stronger trigger for purchase and our tie up with iMusti.com is fullfilling that consumer need.”

iMusti.com is an established, online portal for Indian music fans and artists. The site streams and sells licensed music from 24 different genres including classical, meditation and yoga, ghazals, regional, religious discourses to Bollywood hits for download and streaming. Currently, it supports all Android and iOS based devices developed by Samsung, Apple, HTC and Motorola.  For more information, please visit http://www.imusti.com.

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of $135.8 billion.  Employing approximately 190, 500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Applicances, IT Solutions, Digital Imaging, Memory, System LSI and LCD.  Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs.  For more information, please visit www.samsung.com.

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iMusti is the largest online collection of Indian music - Listen to, download or buy albums from a range of Indian music ranging from Classical Hindustani and Carnatic to Regional Bengali, Marathi or Gujarati and even Pop...Become a Musti.com fan today!

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