Intellavia Launches New Website for Exotic Angel Plants®

Jan. 5, 2012 - PRLog -- To keep pace with the growing needs of retailers and customers, Hermann Engelmann Greenhouses, Inc. turned to Intellavia, a company with a proven track record in interactive marketing, to develop its new website. The goal was a fresh, contemporary look that reflected the beauty, brilliance and creativity of Exotic Angel Plants'® vibrant collection of indoor foliage.

VISIT WEBSITE: http://exoticangel.com/

On the newly launched website, you can find descriptions, care, and reviews easily with a new and improved plant library that houses over 400 varieties. An interactive plant selector allows customers to easily pick the perfect Exotic Angel Plant® for their lifestyle and home. In addition, they can find craft ideas and other advice, socialize with other fans and more. All of this is controlled through an intuitive content management system.

The next phase is under way where every plant variety will have a mobile version for optimized display on hand-held devices. This feature will be utilized through QR codes that appear on plant tags and other print materials.

"Exotic Angel Plants® are known as a symbol of quality and innovation and we wanted to ensure our design and programming was a reflection of that," said Jourdan Hathaway, Direct of Client Services at Intellavia. "They are found in Home Depot, Lowes and other major retailers with quite a large fan following - including us!"

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The Exotic Angel Brand® was born in 1971 in Apopka, FL — just outside of Orlando, Florida. The name of the brand comes from the German name of the founder: Engelmann. Translated, it means "A man of Angels".

After over 40 years of dedication, Hermann Engelmann Greenhouses has expanded to ten production locations operating with over 3 million square feet of glass greenhouses. The Exotic Angel Brand® logo is known all over the world as a symbol of quality and innovation. The company strives to inspire with creative products and branding by offering a complete lifestyle accessory to retailers and consumers.

The company employs 300 dedicated people, many of whom have been with there for over 30 years. To learn more visit http://exoticangel.com/about-us/company-history

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Based in Orlando, FL, Intellavia is a full-service marketing company that provides results-driven solutions based on proven methodologies. Services include: advertising, branding, e-marketing, internet, mobile, social media and software development. Within these core competencies, the company specializes in enhancing the customer experience when relating to an organization’s product or service. Intellavia was founded in 2006 by Marc Piparo and Joe Sharpe from the desire to create a progressive multimedia agency that would help organizations define, build, measure, and expand their marketing communication strategy and presence. The company focuses on Customer Experience Management and provides full life-cycle support for today’s communication needs - with a specialization in digital technology. For more information, visit http://www.intellavia.com.