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Follow on Google News | Sanwa Farmer’s Market Places High Value on Consumers’ Time through Store ChangesTo encourage business in a struggling economy, Sanwa Farmer’s Market is expanding store hours, promoting specials on Facebook and Twitter, offering great in-store savings, and spicing up the website
“In times of economic struggle, people still need to be able to feed themselves and their families for a reasonable price. Sanwa is a good place to turn to for savings,” says Store Manager, Kevin Kenny. Weekly specials include seafood, meat, grocery, and produce items, making for well-balanced meals on a budget. Sanwa Farmer’s Market also has additional sale items for holidays and special occasions. To keep customers up-to-date on these, are a newly formed Facebook and Twitter, and a forecasted website makeover. These will be updated regularly and structured so customers can find the information they need within seconds—time is money. The website will have a column entitled “What’s New at Sanwa,” for a quick way to stay updated on news and additions to the store. The latest additions that customers may have overlooked include: acceptance of EBT/Food Stamps, the inclusion of ramps to make the store handicapped accessible, an extended produce area, extra refrigerator space and lobster tanks, as well as adding more carts, registers, and parking lot space to cut customers’ shopping time. Sanwa Farmer’s Market is currently setting up new POS systems to help customers complete their shopping even more efficiently and to allow retail quantities of produce. CPA Wes Pinkerton explains, “Our new system will allow us to weigh produce items at the register – providing the customer with more choices as they shop. We will also be installing customer-facing pin-pads to make for a smoother and quicker checkout process when the customer is paying by credit card, debit card, or EBT.” The team at Sanwa hopes to have the new POS systems set-up soon, sell gift cards, and begin some new promotions like grocery giveaways, coupons, and recipe ideas. End
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