BOTTLE has been shortlisted in the prestigious ‘Large Agency of the Year’ category as well as for ‘Financial PR Campaign of the Year’ for its work with borro.com - the world’s first online short term asset lender, providing short-term loans from £100-£100,000 secured against assets of value including jewellery, watches, diamonds, fine art and luxury cars.
The company brought BOTTLE onboard in February 2010 to come up with a public relations strategy that would generate good quality national media coverage and awareness of borro among journalists and consumers. BOTTLE took both a pro-active and re-active approach to the PR campaign that aimed to re-invent pawnbroking by challenging stereotypes and changing the ‘Dickensian image’ which has long been associated with pawnbroking. BOTTLE achieved 53 items of good quality national and consumer financial media coverage, including the Financial Times, The Mail on Sunday and The Daily Telegraph.
Associate Director, Victoria McGovern, has also been shortlisted as Young PR Professional of the Year (Under 30) category.
Claire Cairns, CEO at BOTTLE says: “We’re delighted to start the year with the news that we have been shortlisted for these awards. The BOTTLE team has worked hard in the past year to make 2011 our most successful year yet and we look forward to repeating this in 2012.”
The final results will be announced at the PR Moment Awards on Wednesday 28 March at Villa Park, Birmingham. The full shortlist can be viewed at
- ENDS -
About Bottle http://www.bottlepr.co.uk
You give us a challenge and we say ‘BRING IT ON’. We get our heads together, ask questions and come back with a grounded approach to your communications challenge.
Specialising in both traditional and digital PR, we deliver vivid campaign, relentless media relations, strategic advice and successful social communications.
In industry bible PR Week's prestigious rankings we are:
- One of the top 100 PR agencies in the UK
- One of the top 20 outside London
- One of the top 40 PR agencies offering digital PR and social communications
- The sixth fastest growing PR agency in the UK
- One of the top 40 PR technology UK PR agencies
You may be in retail, FMCG, technology or the public sector. Whatever size or sector, audiences matter. It sounds obvious – that’s because it is.
Knowing your PR audience is at the heart of the best communications strategy. There’s no point in creating a media relations campaign to reach 15 year old girls; they’re on Facebook or in the local shopping centre, not reading The Guardian!
We specialise in reaching and influencing three audiences - Everyday People, Small to Medium Enterprises and Corporates and Government. We’re not limited by this; it’s just that most of our clients need to reach these audiences.
For more information on BOTTLE and its growing client list please contact Nina Sawetz on 01865 882988, or email email@example.com
For out of hours enquiries please contact BOTTLE on 07736 167877
BOTTLE PR Limited, 33 Acre End Street, Eynsham, Oxford Oxfordshire, OX29 4PF
Telephone: +44 (0) 1865 882988 Fax: +44 (0) 1865 882553
# # #
BOTTLE PR is an award-winning, marketing communications consultancy with a deliberately diverse client base spanning consumers, business-to-