Built from the success of their existing website design firm in Calgary, KAYK will offer a more complete range of Internet marketing services, from planning a successful Internet strategy to the execution of tactics like search engine optimization, social media marketing, web content creation, Internet advertising, and much more.
Interested parties can view KAYK's online home at www.KAYK.ca.
West is careful to point out that the new company doesn't have a particular client profile. "What we have heard over the years – from the smallest businesses we work with in Calgary to the largest companies and government offices – is that people need help turning their existing websites and ideas into something they can use to grow their organizations."
"The team at KAYK is firmly committed to that goal. We know that there is too much marketing-speak out there in the industry. We're going to be all about real-world results, and we think those will speak for themselves."
He adds that, through the success of his other company, his team has already built up a strong reputation for helping clients to find success over the Internet. As the demand for those services grew, even apart from business web design, the idea for a new company solely devoted to and leading with services related to Internet marketing was born. He points out that KAYK will have the capability to handle larger, more comprehensive online marketing projects with a concentration on a few key areas:
Search engine optimization. More than three-quarters of all purchases that began over the Internet – whether they take place in an online store or an off-line retail location – begin with Google, Yahoo, and Bing. KAYK will emphasize the placement of a website and search engine rankings for certain keywords and phrases to make them easier to find.
Social media management and advertising. West notes that social media sites are already attracting hundreds of millions of users throughout North America, and seem to be close to a "tipping point" where they may even eclipse search engines as an important business tool. Even the search engines are looking at social factors that will likely start influencing search results. He says that too many of Canada's companies are failing to take advantage of the enormous opportunity sites like Facebook, Twitter, and LinkedIn represent.
Blogging and content creation. One of KAYK's core philosophies is that content (the writing, images, and videos) on business websites ultimately drive sales and new revenue. West says that's why his company focuses on copywriting and other forms of content creation as a major part of their creative efforts.
Online video production. He also notes that the number of online videos has exploded in recent years, and that more businesses in Calgary are gaining customers with them than ever before. He feels that online video marketing can be a profitable, but often overlooked, tool for securing new business.
Specific services aside, West says that the growth of KAYK, a Calgary marketing agency, won't be based on what they do, but how his new company does it. "We believe in one-on-one service, and in being able to show people the specific, real-world results they're getting for their investment."
Finally, West notes that only time will tell what the future will hold for KAYK, but that early inquiries have already led to great opportunities for the New Year. "You never know what will happen in 2012," he says, "but as long as we're able to keep helping companies in Calgary and beyond to find new customers over the Internet, I think we're going to be successful for a long time."