“The Bolt team has a long history working with consumer lifestyle companies and we are able to leverage our great media relationships, vast experience and social media expertise to elevate the awareness of these luxury brands,” said Caroline Callaway, president of Bolt Public Relations. “Whether we’re promoting jewelry collections or a high-end salon, Bolt has established a winning formula for our clients tapping into every possible medium in order to generate exposure and connect organizations to their target audiences.”
Bolt PR will execute strategic communication plans designed to specifically meet the goals of each of the new clients, as follows:
• Christophe Salon Newport Beach is a cutting-edge, distinctive salon offering customers unparalleled five-star treatment. Under the new ownership of husband and wife team, Scott and Jennifer Fontana, Cristophe Salon Newport Beach is fast becoming known for its highly trained and skilled stylist and colorist teams, personalized service, one-on-one beauty consultations, and a superior salon experience. Bolt PR has been hired to drive awareness of the Cristophe Salon Newport Beach luxury salon experience, located in the heart of Fashion Island. For more information about Cristophe Salon Newport Beach, visit www.cristophenb.com.
• Grey Lee Designs is a unique collection of timeless, monogrammed heirloom jewelry for women and men. Each jewelry piece is customizable with 14K rose, white or yellow gold, and can be personalized with one or more initials. All personalization is done through metal molding, versus engraving, so pieces will never tarnish or fade. Bolt PR will work closely with founder and designer Regina Chapman to establish brand awareness and generate exposure of Grey Lee Designs through top-tier luxury, fashion, consumer lifestyle and bridal media with far-reaching readerships. For information about Grey Lee Designs and to shop the jewelry collection online, visit www.greyleedesigns.com.
Bolt PR was founded five years ago in Southern California and expanded earlier this year to include an east coast office in North Carolina. Additional Bolt PR clients representing a wide range of industries include Cause Layouts, the Dana Point Turkey Trot, Drop Down Deals, Flying Elephant Pub & Grill, Monarch School, Pacific Ridge School and Rubio’s restaurants, among others. For more information about Bolt PR, visit http://www.boltpr.com or follow the firm on Twitter at http://twitter.com/
About Bolt Public Relations:
Founded in January 2007, Bolt Public Relations, a division of Bolt Enterprises, Inc., is an award-winning public relations and social media management agency with offices in Orange County, Calif., and Raleigh, N.C. Providing revenue-generating exposure, credibility and attention in the marketplace, Bolt PR’s clients represent a wide range of industries, including technology, retail, medical, health and fitness, restaurants and hospitality, education and non-profits. Services include media relations, press releases, copywriting, event planning and publicity, consultation and education, website design and social media management. For more information, visit http://www.boltpr.com.
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Bolt Public Relations is a boutique public relations and marketing communications agency in San Diego, Calif. Bolt PR works with small to midsize businesses to help them generate a profitable buzz and positive public image.