U.S. Businesses Approach Golden Age Of Public Relations

Jan. 4, 2012 - PRLog -- Speaking Channel TV’s Public Relations talk-show Inside Communications with Mike Bako has released its latest interview with Ken Makovsky, CEO of Makovsky + Company. Mr. Makovsky sat down with host Mike Bako to talk about Public Relation’s closely approaching “golden age” and its role in rebuilding the nation’s weakened consumer trust.

In this week’s interview, Mr. Makovsky explained that the current economy, combined with the public’s confusion of who to trust online, has consumer confidence in the tank. For companies to get back into pre-recession shape, they must be proactive in getting a clear message out to the media and online. By having a PR firm consistently manage and monitor this message, companies will eventually build support among consumers.

“The cost of not doing public relations is getting greater,” states Mr. Makovsky. “If you don’t have an insurance structure set up through public relations you can bring a company down.”

Because businesses are using Public Relations firms more than ever, Ken Makovsky sees this as a golden age for Public Relations. In his article for PRSA, he explains seven reasons for these changes, briefly touching on the important points and how they have affected consumer philosophy.

To read Ken Makovsky’s article, visit; http://www.prsa.org/Intelligence/TheStrategist/Articles/v...  

To view Ken Makovsky’s full interview with Mike Bako, visit: http://www.youtube.com/watch?v=H7QlYbbgsCg&feature=channe...



About Ken Makovsky

Ken Makovsky, APR, Fellow PRSA, is founder and president of Makovsky + Company, one of the nation’s largest independent public relations, investor relations and branding consultancies.  Mr. Makovsky has been cited by various organizations as Communications Professional of the Year, PR Blogger of the Year, and PR Agency Professional of the Year. He is also the recipient of PRSA’s John W. Hill Award for Leadership Achievement.  He can be reached by e-mail at KMakovsky@makovsky.com

About Inside Communications

Discussing the strategic brilliance of PR campaigns is one of the main focuses of Inside Communications with Mike Bako. Featuring guests from all sectors of PR, viewers improve their understanding of what it takes to develop and execute a successful PR campaign. To view videos of previous shows, click here. To be a guest on Inside Communications, please e-mail producer@speakingchannel.tv.