James Wedmore, the video marketing expert, quickly navigated the new terrain and came up with a short list of 3 YouTube changes that affect your online strategy – and what to do about it.
First, the look of the Home Page has changed and YouTube now behaves more like a social network than ever before. There is a new Subscription Feed that will pop up smack dab in the middle of your page. This is great for the “little guy” when you know how to take advantage of it. Wedmore suggests that you be active daily and consistently. The more activity you are, the more exposure you will receive. And, you could end up with more quality views (ones that take action) rather than just a quantity of random views that don’t result in traffic back to your site.
Next, there is different layout to the Channel Page; however, as YouTube becomes more “channel-centric”
"Each statistic tells a story about the viewing habits of your audience. With proper deduction skills, you can effectively identify problems with your videos and make the necessary changes to improve your results."
Finally, YouTube Analytics are noted as one of the favorite changes made. Most online marketers are familiar with Google Analytics, and since they now own YouTube, you can imagine how much more powerful this tool will become in your video marketing efforts. The two features that Wedmore calls special attention to are:
• Audience Retention: Allows you to see just how engaging your videos are. It will allow you to see where your audience attention falls off so that you can make improvements in the future, or edit the video to add something exciting. Wedmore gives suggestions about what you can easily add.
• Playback Locations: You can see exactly where your videos are being watched. You will also know who is embedding the videos and which blogs are giving views.
True, change can be frustrating;
To read the Social Media Examiner Article: http://www.socialmediaexaminer.com/
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James Wedmore is the founder of Video Traffic Academy which teaches powerful techniques for turning YouTube video traffic into highly qualified customers. You can learn more about him and his various training programs at: http://www.JamesWedmore.com